A Complete Guide to Writing a Compelling Sales Page
Every business in the world creates sales pages, but few of them take the time do it the right way. The words you use and other content such as video or images make up the key ingredients which can either lead to resounding success or absolute failure of your sales page. We’ve made a list of what your sales page should contain and some tips and tricks to make your sales copywriting more compelling.
Of course, you need to choose your words carefully when coming up with page copy, but this is obviously easier said than done. Writing a sales page that really connects with your reader, hooking them into learning about your product or services and ultimately purchase is not easy.
Let’s explore the step-by-step process you need to take in order to write captivating sales pages.
Sales Page Structure
Sales page structure is the first and most important step you need to think about. There’s a rather simple structure that every business can use as a foundation for their sales pages, and it goes as follows:
- The product or service – What are you selling?
- Who your business is – What is your vision and mission statement?
- This is what the product gives you – What are the benefits for your customers?
- Here’s what other customers have said – Your customers tell it better
- Why you need this product now – Create a sense of urgency
If you follow this structure and build on it, you can be sure you’re giving your customers all the information they’re going to need to make an informed purchase. At the same time, you are ensuring you don’t omit important details or miss out on the opportunity to create demand. My Writing Way has a ton of information on structuring your sales pages.
Focus on the Headline
Just like article content and blog posts, the headline, or the name of your product, is going to be the first element of your sales page that people see. If it’s not captivating or enticing enough, your customers simply won’t click on it.
Invest a good amount of time in making sure your headlines are enthralling enough to capture the attention of your customers, leading them to your page. Thankfully, there are many leading writing services, such as Viawriting and Essay writer, that can help you to create these catchy headlines.
Selling Benefits, Not Features
This is the most common trap for marketers when writing sales pages. Of course, your product has many features which are going to capture the interest of your customer, but if the customer can’t see the benefit of that feature, they’re not going to want to make a purchase.
For example, selling a 56-inch television means nothing. You need a 56-inch LCD TV so you can see crystal-clear details in the sharpest resolution available. This brings a whole new level of quality to your movies, and that is the benefit that people are going to respond to.
Don’t Forget About Keywords
Since your sales pages are going online, this means they can be indexed by Google. You’ll want to make sure you do your research before writing. Use the right keywords in your content, so it can be found by the market that you’re targeting in.
Also, make sure you’re using powerful keywords in your content that relates to your product. Your sales content should stand out and make an impact with your reader, rather than just be some boring, generic copy. Services like Revieweal or Bestbritishessays can help you pick the right keywords.
Price Reflected in Length
If you’re selling a small $10 item, that’s fine; you only need to invest a small amount of time in writing an effective sales page because people are more likely to spend the od $10 here and there.
However, if you’re writing about a product or service that could cost upwards of $1,000, you need to invest a lot more time in your sales page. List off everything your customer will get from the product, to make sure they are likely to purchase.
Implement Customer Testimonials
“If you go onto a site like Amazon, it’s clear to see that products sell better when they have good reviews from other customers. Nobody is going to waste their time buying a product that everybody has had a bad experience with” – explains Marilyn Aponte, a Sales Manager at Write my paper.
However, having no reviews is just as bad when it comes to your sales figures. If you have had customers use your products, ask them for reviews to add to your sales page. You can learn how to cite references correctly by using tools like Cite It In.
Check for Accurate Content
Before you finalize and upload your sales pages, you need to make sure that you’re checking your pages and cleaning them up. Typos or factual errors will seriously damage the credibility of your product and your business.
Writing a sales page doesn’t have to be as complicated or as overwhelming as you may first think. It’s all about getting your organized, doing your research and putting the customer first. Use this checklist to ensure you’re covering all the bases and maximizing your sales opportunities.
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- Xant Team