– One Critical Marketing Rule Steve Jobs and Marc Benioff Taught Us


One of the most important things I’ve learned in business when marketing a product is, “Divert a river. Don’t dig a well.”

This principle is what I based my most recent article on on. In business, if you’re able to find existing need, tap into it and shape it, you will spend less, save time and yield larger ROI.

Find need. Don’t try to create it.

This is something that Steve Jobs of Apple and Marc Benioff of Salesforce taught us.

Take a moment and read my latest column, here:

1 Critical Marketing Rule Steve Jobs and Marc Benioff Taught Us, and Google Helps Us Apply for Free

As always, take a moment and share this with other entrepreneurs and marketers you may know that could benefit from the ideas presented in this article. Additionally, log on to and submit a comment of your own thoughts. The easiest way to share this article is to click on the large link above and share it through the social icons on the left side of the page.

Please also ‘+Follow’ me on to receive updates of my latest posts targeted at sales, marketing and entrepreneurs.

If you have a topic in mind that you would like me to address on, email me at kk (at)

To get additional resources and content on the inside sales industry, follow us on social media: LinkedInFacebookGoogle+ and Twitter.

XANT Whitepapers

Free Whitepaper: 15 Time Wasters to Avoid

Learn the best practices to overcoming these typical inside sales and lead generation time wasters.

Receive email updates from the Sales Insider

The post – One Critical Marketing Rule Steve Jobs and Marc Benioff Taught Us appeared first on InsideSales.

Previous Post Next Post

  • Xant Team
Comments 0
Leave a comment
Your Name:*
Email Address:*
Message: *

Please note: comments must be approved before they are published.

* Required Fields