Spacing: The time gap between contact attempts
Sales reps reported the average spacing for cadence activities was 1.9 days. Most sales reps believe cadence spacing should fall between one and four days but some feel it should extend to a week.
However, when looking at what professionals actually do, XANT found that for inbound leads, the typical spacing was 4.23 days.
Content: The messaging used
Content can be a vital factor to a cadence. Send one really good email and the rest of the cadence may not be necessary.
All the studies point to shorter messages being better than long ones, and our research showed the same. The typical prospecting email is 362 words and nearly half of voicemails were over 30 seconds. Our research also shows the best performing emails and voicemails had a set length and duration, so tune in to the webinar to find out what this is!
Watch the Webinar: Learn How to Build a Sales Cadence
Gabe Larsen gives you all the ways you can optimize your sales cadence in the eBook “The Definitive Guide to Sales Cadence”. You can download the full 30-page guide, or watch his webinar on demand, at your convenience.
Whether you are a sales professional, sales manager or lead a sales team, you will certainly benefit from this power-hour of sales cadence strategy.
In this webinar you’ll learn:
- What is a sales cadence?
- The five-step process to build a sales cadence
- Research-based best practices to help your cadence rule them all