How to Use Content to Sell w/Will Barron @The Salesman Podcast
Should every sales person be a thought leaders? What role should content play in sales? Will Barron leads the Salesman podcast, the largest B2B sales podcast in the world and he’s one who has mastered the idea of content. In this episode, Will discusses his rise to fame and how he thinks sales people should think about giving value to progress the sales process.
Links and Resources Mentioned in This Episode:
In This Episode You’ll Learn:
- How can content help a sales rep become a thought leader
- The purpose of giving value to get value when selling
- Key learnings when creating content to help you sell
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- Xant Team