Never Too Late to Go Viral


Blogging keeps you on your toes… always looking for a good story.

They have come to me in the form of ice castles, current events, or good restaurants.  I just came from eating lunch at El Azteca Taco Shop in Provo, Utah that has been around since 1962.  Many of us from XANT go there several times a month now.  In fact, we like them so much, we had them cater our (after) Christmas party.

I remember getting a few tips that I needed to try this little taco shop just north of Provo High School. I had enough people mention it in the fall of 2010 I finally caved in.

Everything looked the same as other times I had gone, but Wow, the food had changed! I had been there several times over the years, but today things were VERY different. The food was decent before, but now it was out of this world.

Uniquely wonderful salsa arrangements

Uniquely wonderful salsa

You know me, I had to find out why. There is always a story, so I asked.

Meet Carlos Rubio.

El Azteca Restaurant

El Azteca Restaurant

He recently moved back from Los Angeles to manage the family El Azteca Taco Shop and to expand the catering business. He had spent over 10 years creating fabulous catering spreads in Hollywood with the likes of Wolf Gang Puck, The Patina group, and Off The Wall. He worked The Oscars, Grammy’s and many private events for the likes of Denzel Washington, Drew Barrymore, and Elizabeth Taylor. He created special menu items for Pedigree, Starz, Uncle Ben’s and Nissan.

His food is sooooo uniquely outstanding you can’t help but tell someone. Every dish is interesting, different, exciting. Everyone has tacos, burritos, rice and beans, but what about:

  • Tropical Fajita Platter
  • Acapulco Shrimp Enchilada
  • Chicken Mole Platter
  • Oaxaca Burrito
  • Tropical Cactus Salad
  • Jicama Slaw

Everything tastes great and each dish is unique.

That’s it! That is the primary ingredient of word-of-mouth.

Stand out. Be unique, wonderful, interesting, different, exciting.

And I’ll talk about you, and thousands of others will also. There is nothing better than word-of-mouth advertising and it’s never too late to go viral. (And this article isn’t just about tacos.)

Author: Ken Krogue |
Summary of Ken Krogue’s Forbes articles

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