From The Xant Blog — account based sales

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Stop Sitting on Leads—Speed Matters 0

Your first and most important priority in the sales cycle, after marketing does its thing, is to connect reps to buyers. It’s not to rack up an impressive list of random activities, nor is it to enroll people into generic email nurture.  The problem is that the default strategy for business development and sales teams…

The post Stop Sitting on Leads—Speed Matters appeared first on InsideSales.

Stop Sitting on Leads—Speed Matters 0

Your first and most important priority in the sales cycle, after marketing does its thing, is to connect reps to buyers. It’s not to rack up an impressive list of random activities, nor is it to enroll people into generic email nurture.  The problem is that the default strategy for business development and sales teams…

The post Stop Sitting on Leads—Speed Matters appeared first on XANT.

10 Benefits of Account-Based Marketing 0

With account-based marketing, your marketing message is created using specific qualities and requirements of the account you’re pursuing. This provides numerous benefits for your business. RELATED: SKIP THE GOAT RODEO: HOW NOT TO DO ACCOUNT-BASED SALES In this article: What is Account-Based Marketing? Who Uses Account-Based Marketing? Benefits of Account-Based Marketing More Cost-Effective Less Waste…

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Secrets Of Account Based Marketing (ABM) Tactics w/Shari Johnston @Winning By Design 0

Learn the three elements you’ll need to succeed in account-based marketing tactics from Shari Johnston of Winning by Design. Read on to find out more. RELATED: How to Create a Profitable House Account Strategy w/Jen Tadin @Gallagher In this article: Why You Should Consider Implementing an Account-Based Marketing Strategy What Is Account-Based Strategy? Three Elements…

The post Secrets Of Account Based Marketing (ABM) Tactics w/Shari Johnston @Winning By Design appeared first on XANT.

Prospecting To CEOs | Skills You Need According To Matt Conway 0

Sales prospecting is one of the foundations of business, but sales reps often do not receive training on how to approach senior-level executives. In this post, we hear from sales expert Matt Conway as he shares his insights on why this happens and the skills needed to get the attention of C-level prospects, such as…

The post Prospecting To CEOs | Skills You Need According To Matt Conway appeared first on XANT.

Skip The Goat Rodeo: How NOT To Do Account-Based Sales 0

I recently visited a fast-growing technology company with a chaotic sales process. Here’s what happened when I observed their account-based selling model and my insights from that experience. In this article: Case Study: Account-Based Selling Model Gone Wrong The Goat Rodeo Sales Unstructured Cadence Summary of this Account-Based Sales Experience Want to Know More? Account-Based…

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