From The Xant Blog — campaign


Increase Lead Management Through The CLOSER Model 0

As professionals within the inside sales industry, we understand how to sell a product. But, every salesman can use improvement in one area or another of their technique. For example, I believe that selling a product is something that few understand – including salespeople. Here’s why. Most would say if a cold call results in a “not interested,” it’s more productive to move onto the next call. We’ve all heard this before and it even seems logical – why waste your time? Past experience has proven that keeping in touch with those “not interesteds” can often result in transforming them into a “maybe,” or, even better, a “yes.”

This increase in productivity and effectiveness is accomplished through a simple technique called the C.L.O.S.E.R. model.