From The Xant Blog — #google


How to Design a Winning Team 0

One of the secrets of a good sales team is its DNA or team make up. Not many sales leaders focus on it but the ones who do often have a special team and special results. The reason many leaders don’t focus on designing the optimal team is because they don’t know how to do…

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Infographic: The State of AI 2017 – Are We Friends or Foe? 0

Inc. Magazine called 2017 the “year of AI”, and most major brands have begun fighting to enter the space. It looks like AI is here to stay and it’s shaping the way we live and work. There’s a lot of concern about the changes that AI brings, and some are debating whether artificial intelligence is…

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Inside Sales – 5 Steps to Use Social Media to Access Decision Makers 0

In past articles, we’ve talked about the benefits of getting direct dial numbers for decision makers in order to increase contact ratios. Well, here’s another tip to help boost your contact ratios and avoid gatekeepers:

Contact the decision maker via social media (LinkedIn, Twitter or Google+ specifically).

It may seem like an indirect form of interaction, but if done correctly you can build a relationship through social media that raises you up their trust ladder (read more about the trust ladder in this blog by Ken Krogue, here).

Here’s the process for reaching decision makers through social media.

How Inside Sales Reps Can Use PR to Help Drive Leads 0

Have you noticed something with remote sales? It’s becoming more social. As social media has taken a greater hold on our everyday routines, it makes sense that it has blended into the professional part of people’s lives too. For sales reps, knowing how to use social media for promotion and generating good content for leads is vital.

My job is in public relations, and part of that is to help promote XANT through social media and virtual events. A lot of what I do is applicable to sales reps, and I know some tricks that can help drive leads for them, too.  Here are 6 ways to generate leads and feed those tire kickers!

  1. Live tweeting webinars is a great way to give free, high quality content to your clients and leads. Live tweeting encourages engagement and shows that a bot isn’t running your twitter account, giving you more credibility. People who are following the live tweet session can then favorite or retweet your tweets, which inceases your reach! Who doesn’t want that? Using hashtags while you live tweet might attract new leads as well. Don’t let social opportunities like this pass you by!

Google+ for Sales Reps: Applying the Social Media Tool to Prospects and Customers 0

Google+, the neglected middle child of the social media world, is rising quickly in popularity with the professional world. Sales reps, especially, should take note that it can be their own secret weapon. Obviously, the powerhouse of social selling is LinkedIn. The B2B social media platform is full of professionals looking to network and other business opportunities. However, that doesn’t mean Google+ should be disregarded. The features and current users of Google+, if used correctly can be a supplemental resource for sales reps in everyday selling.

One of the great things about Google+ is it has quietly been adding features totally unique to other social platforms that can help sales reps connect with leads and customers in other ways besides LinkedIn and Facebook.

How Inside Sales Reps Can Create Customized Google+ URLs for Easy Sharing 0

Create Customized Google+ URLs for Easy Sharing

Like it or not, Google+ is becoming the SEO giant of the social media world. If you’ve read any of my previous articles on or you know that content is the future of SEO—including social media. It’s important that every industry professional, not just within inside sales, start to position themselves as an industry thought leader. This includes grabbing your name on LinkedIn, Twitter and, of course, Google+. For the latter, this is actually a lot more difficult than most would think.

Within LinkedIn and Twitter, users can easily create customized URLs that include their name.