From The Xant Blog — inbound marketing


5 Quick Tips to Improve Lead Gen Landing Pages 0

Tim Ash

Tim Ash

What does your website look like to your customers?

You put a lot of time and effort into designing your pages, so you probably think you have built something truly beautiful. But Tim Ash, author of “Landing Page Optimization” and CEO of SiteTuners, says your website visitors probably aren’t enjoying the experience as much as you think.

To your visitors, it might feel as if you’re asking them to scale castle walls. Without even realizing it, you’ve built these walls brick by brick out of compromise, political expediency, lack of understanding your audience, technical limitations and insufficient resources.

Ash offered five quick tips to help you tear down those walls and dramatically improve your lead generation landing pages during his session at the 2013 Inside Sales Virtual Summit. You can see his full presentation in the video below.

Why Your Sales Team Hates Your Web Leads 0

Angry Sales GuyStop me if you’ve heard this one before …

Your marketers think they’ve crushed it. They just published an ebook that produced 1,000 piping hot leads. They can’t wait to send them to sales.

Your sales reps see the leads come across, but rather than gobbling them up, they mostly just grouse about how hard it is to sift through all of the bad leads to find the good ones.

If this sounds familiar, you are not alone. Marketers tend to perceive salespeople as egotistical, overpaid brats. Salespeople tend to perceive marketers as doing arts and crafts all day.

Hiring Journalists for Inbound Marketing 0

I had an intriguing conversation with Mark Roberge, SVP of Sales & Services at HubSpot, at the SellingPower Sales 2.0 Conference in San Francisco last fall. Keep reading to learn the genius strategy that he shared with me.

Getting on the ski lift at Alta, Utah last weekend I struck up a conversation with the young lady skier. Turns out she is from Ohio and graduated in Journalism but is working at Target since she can’t find a job in her chosen field. I mentioned that at XANT we are hiring a few good journalists. I gave her the company name and email information for her to contact us regarding the position.

Why is a high-growth tech company hiring journalists?

Industry Experts Respond – Does Cold Calling Still Work? 0

Does cold calling still work? That was the question that Derek Singleton, Managing Editor at Software Advice, asked when he brought together three of the industry leading professionals together to debate.

To get to the heart of the debate, each of the dabate participants were asked the following three questions:

  1. Is cold calling still relevant in the Internet age? Are companies still generating ROI from it?
  2. With other lead generation activities on the rise, (paid search and content marketing, for example), can cold calling help marketers stand out from the noise?
  3. Can inbound marketing and analytics help us better decide who to cold call and when?

HubSpot and XANT Reveal Secrets to Exponential Growth – New Webinar 0

Inbound marketing and inside sales are revolutionizing the way companies across the country are growing and building their business. Two of the best companies in these spaces – HubSpot and XANT – have perfected the art.

Thursday, Jan 10, 2013, Ken Krogue, President and co-founder of XANT, and Mark Roberge, SVP Sales and Services at HubSpot, will be revealing their secrets of exponential growth in a new webinar titled, “2013 Sales – Adapt or Die.” The webinar will focus on inbound marketing and inside sales methods that drive results. Specifically, how to generate leads through inbound marketing efforts, establishing a working sales and marketing SLA (service level agreement), Ken’s seven secrets of contact rates, and best practices in structure compensation and running an inside sales team.

Both Mark and Ken are industry experts in utilizing inbound marketing and inside sales strategies. At HubSpot, Mark is responsible for overseeing the entire sales and services function at HubSpot. He has increased revenue over 6,000% and expanded the team from 1 to 200 employees in five years.