Hiring Journalists for Inbound Marketing 0
I had an intriguing conversation with Mark Roberge, SVP of Sales & Services at HubSpot, at the SellingPower Sales 2.0 Conference in San Francisco last fall. Keep reading to learn the genius strategy that he shared with me.
Getting on the ski lift at Alta, Utah last weekend I struck up a conversation with the young lady skier. Turns out she is from Ohio and graduated in Journalism but is working at Target since she can’t find a job in her chosen field. I mentioned that at XANT we are hiring a few good journalists. I gave her the company name and email information for her to contact us regarding the position.
Why is a high-growth tech company hiring journalists?
The Pulse – Is SEO on its Deathbed? 0
Ken Krogue was featured live on “The Pulse on Marketing,” an online news station powered by The Pulse Network, to discuss his controversial Forbes.com article, “The Death of SEO: The Rise of Social, PR, and Real Content.” Specifically, in the interview, Ken talked about the aftermath of the article and the “firestorm” of comments that he received. He also mentioned the remarkable following of marketers and copy writers who agree with his prediction of the SEO industry.
The interview is available for OnDemand viewing here:
Forbes.com – The Death of SEO (Part 2): Generating Real Content 0
Following up on Ken’s highly successful Forbes.com article, “The Death of SEO: The Rise of Social, PR, and Real Content,” he has penned a new article – Part 2 actually – which is full of tips on how to generate real, quality content. When generating real content, there are a variety of different mediums that can be used, including: text, audio, video, pictures, and infographics. By using a variety of mediums, you can leverage a single core concept across a number of deliverables and expand the scope of your potential audience. To learn more, read the entire article.
Visit Forbes.com to read the complete article:
To contribute to the discussion, +Follow Ken on Forbes.com. Ken appreciates additional perspectives about the SEO industry.
Forbes.com – The Death of SEO: The Rise of Social, PR, and Real Content 0
“SEO will be dead in 2 years.” So says Adam Torkildson, a top SEO consultant who predicted this death sentence nearly four months ago, as reported in Ken Krogue’s latest Forbes.com article. Certainly, a controversial position for this must-read article. Google has moved us closer with the launch of Penguin. Ken delivers some enlightenment on the predictive future of SEO and the rise of social media, PR and the need for quality content.
17 Most Effective Lead Generation Methods 0
I still receive requests to share again the 17 most effective lead generation methods that I gave in November of 2008 at a breakfast seminar at Novell from research first published in the 2008 Lead Generation issue BtoBOnline Magazine. I will share the 17 methods ranked first by effectiveness, then by popularity, then by the…