From The Xant Blog — Research

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Rethinking Sales Tech Trends 0

“Innovation distinguishes between a leader and a follower.” – Steve Jobs Technology has taken an enormous leap forward in the past year. Advances in cloud, artificial intelligence (AI), and machine learning (ML) that were expected to arrive in a decade emerged in one year. Embracing innovative tech is what will distinguish the leaders in sales…

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  • Mary Elizabeth Hammond
  • Tags: Research

When to Prospect Research Brief 0

Salespeople instinctively believe there must be an optimal time to reach out and contact prospects. Their gut leads them to construct sales plays that target different times in hopes of eliciting a response. These plays contain a series of tasks that are scheduled at subjective or arbitrary times. However, the data to support these practices…

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  • Michael Murff
  • Tags: Research

What 500 Buyers Say About The Buying Process 0

 Are you focusing on the needs of your buyers… or your own? Let’s break down the buying cycle to understand what goes on in the minds of B2B buyers. RELATED: Mapping The Sales Process: 6 Steps For Success In this article: About My Guest — Jim Dickie, CSO Insights The B2B Buying Behavior When Do…

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What High Growth Companies Do Different 0

Every company wants to know how to GROW but growth is not an easy task. To learn more about this topic, DiscoverOrg surveyed leaders in sales and marketing on growth at their companies and factors accelerating it or inhibiting it. Survey questions delved into team structure, budgets, strategies, technologies stack, and more with the objective…

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Sales Reps Only Spend 36.6% of Time Actually Selling 0

Sales reps only spend 36.6% of their time actually selling, and only 18% of their time using their customer relationship management software (CRM), shows new research from XANT labs. The study makes it evident CRM’s are not enough to answer the modern salesmen’s needs, who are consistent in moving onto other technologies to help with…

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Everything You Need to Know About Using Direct Mail in Sales 0

The research is in and it’s powerful. XANT Labs recently finished a first of its kind study on direct mailers. A direct mailer is a physical item (note, gifts, etc) mailed to a prospect or customer to initiate a conversation or build a relationship. Direct mailers are simply another form of communication. Most people know…

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