From The Xant Blog — Sales And Marketing Alignment

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How To Align Sales And Marketing 0

Learn the fundamentals of how to align sales and marketing with expert Jeff Davis. RELATED: Sales and Marketing Alignment Seen as Solution to Pipeline Problem, Shows Survey In this article: Jeff Davis: Sales and Marketing Alignment Expert How To Achieve Marketing and Sales Alignment Where Do Organizations Fail? Do Organizations Need More People In Sales…

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Sales and Marketing Alignment Seen as Solution to Pipeline Problem, Shows Survey 0

Sales and marketing alignment is seen as a solution to one of the most burning issues in business– building pipeline, shows new survey from XANT Labs of 500 sales executives. The survey shows that lead quality and quantity is the most common problem for sales leaders, after recruiting and hiring and sales culture. Executives believe…

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Sales and Marketing Are Going Hybrid: Dreamforce Session 0

XANT Chief Marketing Officer Mick Hollison discussed the importance of sales and marketing alignment in his presentation at Dreamforce 2015. Hollison referenced Google’s Zero Moment of Truth, noting that nearly 60% of buying decisions happen before customers interact with sales reps. Buyers are increasingly self-educated through online review sites, social media and other Internet sources.…

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XANT CMO Mick Hollison Reveals How Sales Teams Are Leveraging Predictive Analytics 0

It’s getting harder and harder to distinguish sales from marketing. Glenn Gow, from Crimson Marketing, recently interviewed XANT CMO Mick Hollison on the Moneyball for Marketing podcast to address this timely topic. Hollison revealed how smart sales teams are taking a page from marketing’s playbook by using predictive analytics and big data to close deals…

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Sales and Marketing Alignment Secrets From SunGard’s Christine Nurnberger 0

Where does marketing end and sales begin? With increasingly self-educated buyers, the roles of sales and marketing are becoming harder to define and distinguish. The most successful teams marry the two functions as closely as possible. Christine Nurnberger, the award-winning VP of marketing at SunGard Availability Services, has mastered the science of aligning marketing with…

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Inside Sales and Marketing Alignment – Practice What We Preach 0

As a sales or marketing professional, it’s fairly obvious that these two departments work closely together – or at least they should. Marketing is responsible for generating quality leads for sales, and sales is responsible for contacting and closing those leads and generating revenue.

In order for these departments to be successful and drive business, they need to be closely aligned. Most of you aren’t aware that XANT recently moved our corporate office. We’re still in the same building, but now we take up the entire second floor.

The primary reason for our move was that we had completely outgrown our old space (not the worst problem to have). Additionally, it was an opportunity to totally rethink our alignment as a company.