How to Make Accounting Easier in Your Small Business 0
No business is ever established with the intention of failing. That’s why keeping track and staying on top of your small business’ finances is a key ingredient for expansion and growth.
According to a troubling report, 30% of small businesses crumble in their second year of launch. One of the major reasons why this happen is because attention was not properly paid to their accounting records.
As an entrepreneur looking to grow in your small business, you’ll be better prepared to navigate the uncertainties, obstacles, and future unknowns when you’re fully aware of your business finances. And we’ve got you covered on how to do so.
How to Make Accounting Easier
Launching a new business presents you with several responsibilities that need your undivided attention. However, below are some tips you can practice to make your accounting easier.
Create a concise invoicing system
One of the recommended ways to make your accounting easier and efficient is to create an organized invoicing system. As you progress in your day-to-day activity, you’d soon realize that keeping up with all your finances is tasking.
In a world where everything (including businesses) are going digital, you should opt for one of the best accounting software available to handle your invoices. What you should look out for is a software that has features that will accommodate your accounting needs. Also, you should also consider accounting software that has the potential of moving your business forward.
Create a smooth payroll system
If your small business has employees, you’d have to pay them for weekly or monthly service rendered to your business. This invariably means you’d need to have a payroll system in place.
Contrary to popular opinions, processing payroll is a complex process that you’d have to monitor closely to prevent making costly mistakes for either the workers or the business.
For instance, a lot of time is channeled into calculating a worker’s wages. You’d have to ensure that the taxes are accurately deducted and the bonuses and allowances are included.
You’d have to repeat the same action for the rest of your employees.
Time is money, and when that much time is spent taking care of something else, it might impact your business negatively.
You need to consider hiring the services of a payroll provider to handle this vital responsibility. A reputable payroll provider will handle this problem, ensuring that your business meets compliance with federal and state tax laws.
Keep track of all expense receipts
Whether your business is big or small, it is important to keep track of the receipts from your business expenses. This can be a tad difficult if you or your employee are constantly making purchases that the business needs.
To avoid cases of misplaced receipts, you should store them immediately you’ve made a business expense. Better still, you should opt for accounting software that allows you to archive business receipts efficiently and safely.
Constantly check your records
As a small business owner, now’s the time to start practicing some business habits that will protect your business in the long run. Before filing your financial records away after every month, go through everything properly to ensure that the numbers are consistent throughout.
This habit will save you and your business from future hitches and create a seamless accounting process.
Create a separate bank account for your business
Entrepreneurs often make the mistake of using their personal bank account to finance their businesses. It doesn’t matter if you’re a freelancer, it is better to finance your business expenses from a bank account created for the business.
Keeping track of the finances of your business may seem daunting at first but following these simple steps will make accounting for your business easier.
Can I Pay Myself As A Small Business Owner? 0
Everybody remembers the first time they ever got paid for a service rendered. That feeling of excitement and joy washing over you as you grab your paycheck with tight fists. Is the feeling ever the same when you pay yourself from the profits of your small business?
It sounds weird when you think about it. But as a small business owner, after a long time spent to plan and bring your business to life, it is totally okay to reap from your hard-earned labor by paying yourself.
In this article, we’ll explore how you can pay yourself from the proceeds of your business.
How to Pay Yourself from Your Own Business
If you’re a small business owner, below are the various steps you can take to pay yourself from your business.
Find out your business type
Figuring out your business type is the first step to create the basis for how you want to be paid. There are small business types available, and it is best you know how each of them operates.
- Sole proprietorship. This is typically how small businesses and startups are operated. This is a business owned by you and you alone. This typically means you have total control over your business, including your profits, expenses, and debts. You alone decide the amount of cash you can pay yourself.
- This is a business set up by 2 or more persons. All the partners in this business setup must all agree on the salaries that will be paid. The expenses, profits, and losses must also be shared amongst partners.
- Limited liability company (LLC). This is a business type that incorporates parts of a sole proprietorship, a partnership, and a corporation. In this business structure, you are not responsible for the debts or liabilities accrued in the business. The business takes care of itself including your salary.
Once, you’ve decided on the business type your business falls into, it will further indicate the payment style for you.
Figure out a payment method
After figuring out how your business is set up, the next thing to do is to find out a payment method. This can be determined in two ways:
- By owner’s draw. A small business owner typically pays himself through the owner’s draw. The IRS sees owners of small businesses, partnerships, and LLCs as self-employed. This means you’re not going to get taxed at the point of withdrawals. However, you should pay taxes when you file your individual returns.
- By salary. A small business owner's salary is meant to be taxed by the state and federal government.
Select your payment amount
The next step after determining your payment method is to ascertain how much you’re going to pay yourself. You should decide on an amount that is deserving and not over the top figure.
You need to determine the net profit of your business and ascertain your pay from it and not from the total revenue.
One good way to ascertain a reasonable amount is to figure out how much you’d likely get paid for your duties if you were working a similar role in another business.
Select a payroll schedule
With everything in place, a crucial step is deciding when to pay yourself. Typically, it could be weekly, every two weeks, or monthly. You should select a payment schedule that will suit you.
The final and most important step is to get paid for your efforts in running your small business. You can do this by depositing money from your business account to your personal account. You can also opt to write yourself a check to cash later at your bank.
Paying yourself as a business owner should be done right. These easy-to-steps will set you up just fine.
Turn Your Website Traffic Into Sales 0
If you’ve recently launched an online store, then you understand how exciting it is when you see your store receive online traffic. Unfortunately, many online stores and websites fail to turn this website traffic into the ultimate marker of success -- sales.
As frustrating as that is, it’s nothing compared to the uphill battle you face when diagnosing your website traffic concerns and lack of results. Most business owners feel they’re doing everything right with their online store, yet are discouraged the moment they see it amount to nothing.
At Consultants In-A-Box, we understand the potential behind every online store and website on the internet. While they won’t all find success, we have the tools, resources, and expertise to help you make the most of your website and increase sales.
Why Your Website Traffic Isn’t Making the Purchase
To ensure every online store owner is met with a rewarding experience, we’re going to go over some of the most prominent reasons why your website might be successful at getting traffic, but not so successful at finishing the sale.
While we go through the reasons, it’s important you look at your website from a buyer’s point of view. Avoiding biased opinions is the only way to get a clear diagnosis of what’s truly wrong with your website.
Let’s get started!
1. Complex Website Navigation
Your website’s navigation menus play an essential role in the customer’s experience when visiting your online store. The purpose behind the menu is to act as a shortcut to the pages the customer is most interested in -- such as the home page, shop, about, contact, and checkout pages.
Simplicity is key when it comes to your navigation menus, whether they are found at the top of the page or bottom of the page. As a general rule of thumb, keep the most important pages in the header menu and the secondary pages in the footer menu.
When designing your website, it’s always a good idea to draw inspiration from some of the more successful online stores out there. Offering easy filter options and multiple product pages to display different collections.
Outside of the home and shop pages, you’ll want to feature other pages in your website navigation. These pages might not directly contribute to a sale, but there’s opportunity all over your website. Let’s take a look at some of the other pages you should build and display in your online store:
- Contact Page - customers are bound to have questions about your product or service, so it’s always important to make it as easy as possible to reach out to you.
- About Page - especially in today’s climate, customers are extremely cautious about who they purchase products from. Having a detailed, uplifting, and motivational about page helps build customer loyalty.
- FAQ Page - when you find yourself receiving the same questions over and over again from different customers, it’s time to create a page full of frequently asked questions.
In addition to those three key pages, you might also want to add shortcuts to other information about your company, products, or services. For example, online stores that sell clothing should consider displaying a size chart in their menu. Likewise, a page that explains shipping costs is key when exchanging goods.
2. Neglecting the Footer Menu
Like we mentioned above, you’ll have two major opportunities to utilize menus on your website -- the header area and footer area. Determining which pages to feature on which menu is key to providing an effective and easy-to-navigate menu.
The footer menu is neglected often among business owners, despite many shoppers relying on the footer menu for additional information about the company. While most footer areas provide quick links to additional pages, other footer areas can contain contact information and information.
You should have your site checked for broken links often to ensure your website traffic doesn’t run into any issues when visiting your online store.
3. Unattractive Visuals & Poor Images
Your website’s home page is the most important page when attracting online traffic. It can be the reason your visitors browse your site ready and willing to spend money or it can be the reason visitors leave the second they enter the site.
When creating a successful, engaging, and attractive home page, every single visual located on the page becomes important. They need to not only match your brand and tell your brand’s store but also appeal to your target audience and the people you’re supposed to be selling to.
The home page is often what the customer will remember you by, so making sure it’s equipped with a quality and professional logo, consistent colors, attractive fonts, high-quality images, and easy-to-read text is essential.
Even if you don’t have the bandwidth or budget to have a professional make your logo, there is a wide range of tools like Canva and Hatchful that can help. These tools make it easy to build other visual elements throughout your site, while also maintaining the same color scheme.
Outside of the home page, visuals are just as important. For example, ensuring you have high-quality and professional product photos will play an important role in the selling process. There are tools like Burst, Remove.bg, and various other photo editing software.
Even on the About Us page, high-quality photos of your team help your online store look that much more professional.
4. Inefficient or Lack of Call-to-Actions
The navigation menu does a lot to guide the customer through your online store, but that’s not the only form of guidance they’ll need. Call-to-actions can be placed anywhere on your store, including the sidebar, in the middle of a page, in the form of a button, as a clickable link, or even a clickable photo.
One of the most important places to put a call-to-action is right on the banner of the site. This is generally located below the navigation menu and is used as a sort of a ‘Welcome’ to your site. It also serves as an intro for other pages.
Whether you’re using a still banner or a slider, you’ll be able to further direct customers to important collections, products, services, and pages located throughout your website. For example, you can have a large image with a button and text next to it that takes them to the shop.
Another excellent way to showcase a call-to-action is with a pop-up banner or announcement banner on the top or bottom of the site. Using bright colors will grab the visitor’s attention, but you’ll also want to keep it out of the way to avoid frustrating the visitor. You can use these banners to showcase any deals or discounts you currently have.
5. Inconsistent Message, Tone, & Voice
Just like images play an important role in attracting more sales, the copy and text you place on your website are just as important. It not only represents your brand’s message, tone, and voice, but it also helps persuade your online traffic to purchase your products.
When building out text content on your site, it’s important to avoid long paragraphs and long sentences. It makes it difficult for the visitor to read and cause them to lose interest quickly. Most home pages should limit the amount of copy and focus on visuals and call-to-action.
Instead, keep the more detailed text and longer text for the other pages throughout the site -- like your About page. You should still make it easy to read, but this is where you can go into depth about what it is you do and why you do it.
You should also constantly keep a buyer persona in mind when creating the copy to your online store -- especially product descriptions. The buyer persona represents your target audience and is who your text needs to be tailored to satisfy.
They often say a website that speaks to everyone is a website that speaks to no one. You know better than anyone who generally buys your products and who they’re designed for, now showcase it with the message, tone, and voice you share on your website.
6. Incompatibility With Mobile Devices
One of the most common mistakes business owners make when developing their website is not paying enough attention to how responsive your website is. If your website isn’t compatible or doesn’t look right on a mobile device, you’ll instantly lose a majority of your potential.
Since most online traffic and website traffic comes from mobile devices, it’s imperative to test your site on a mobile device before launching it. If possible, test it on as many different devices and as many different screen sizes as possible. Ideally, it should look functional and impressive on them all.
If you don’t have access to the devices, use the ‘Inspect’ tool by right-clicking on a website page. It allows you to view your website in a variety of different sizes.
7. Failure to Build Trust
Many business owners are likely wondering how it’s possible to build trust with customers when you haven’t made a lot of -- or any -- sales yet. While customers can’t rely on the feedback of other customers, it doesn’t mean you can’t attract buyers and build trust.
If you’re trying to build customer trust with a limited track record, we have some tips for you:
- Live Chat. Offering a live chat service when visitors enter your site is one of the most inviting features you can add to your site. It’ll automatically greet online traffic and can be connected to your Facebook Messenger account for easy access. You’ll even have the ability to form automated messages for when you’re away or asleep.
- Social Media. Being active on social media is an excellent way to connect with your visitors and extend your customer service to them. Do your research and figure out what social media platforms your target audience uses the most and start interacting with followers. You can then cross-promote your website and social media to increase the number of quality visitors to your site.
- Post Content. Whether you’re posting content to your site or social media, you need to show visitors what makes your business unique. Run contests, do giveaways, free samples, and much more. If you’re struggling to find people to interact with, start small and give your product to family and friends to review and promote.
If there’s one thing your business has over these big-box retailers, it’s the ability to build personal relationships with your customers. Everything your brand does has the potential to either increase or decrease customer trust, but you have the control to decide which one.
8. Shopping Cart Behavior
If you’ve gone through the layout and design of your website and are positive you’ve been following all the best practices with an online store, it’s time to start digging into data and analytics.
You’re probably cringing just at the thought of the word ‘analytics,’ but fear not because Shopify and other website-building platforms make it extremely easy to track these things -- as easy as checking your social media feed.
There are two major ways to track shopping cart behavior in customers -- tracking the percentage of visitors that add a product to their cart and tracking the number of visitors that abandon a cart with items in it.
If you’ve noticed the issue is with visitors not adding products to their cart, you may need to offer more photos of the product, making the ‘Add to Cart’ button easier to see, double-check that the button works, and making the page easier to navigate.
If you’ve noticed the issue is with users abandoning their cart with items in it, then you’ll likely need to consider making the purchase process easier, adding more payment options for the customer, make sure you’re more clear about shipping prices, or make sure the cart page is formatted correctly.
You can also send emails to customers that abandon their carts to remind them you’re still ready to assist them with their purchase. Sometimes the visitor just forgot or got busy with something else, so a reminder is all they need.
When creating these emails, make them as personalized as possible to make the customer feel welcomed. If possible, offer them a discount for finishing their purchase to incentivize them to come back.
9. Inadequate Pricing & Lack of Payment Options
Customers come with unique needs and your online store needs to accommodate these needs if you want to maintain their loyalty. One of the things that might be standing in your way is not having the necessary payment options available for them to purchase anything.
As a general rule of thumb, you should offer any payment option that’s popular these days. Debit cards, credit cards, checks, Apple Pay, Google Pay, PayPal, Venmo, there are so many options available and customers are likely going to use all of them.
At the end of the day, it’s about making the checkout process as simple and convenient as possible for your website traffic.
If it’s not the payment option, then it’s the price. If your customers are leaving the website without placing items in the cart, you could have overpriced products. If they’re leaving the website after placing items in the cart, you could have overpriced shipping.
To help incentivize customers to make that first purchase with you, consider offering a discount code or promotion for first-time buyers. This could help spark more sales at your online store.
10. Ineffective Marketing Tactics
When someone visits your website, are you getting any information from them before they leave the site -- such as email or phone number? If not, you need to start doing this immediately so you can effectively remarket your website to previous visitors.
The great thing about this is you can change the marketing message based on the visitor’s previous behavior on your site. If they abandoned the cart, you can have a personalized message waiting for them. If they left after checking out the men’s category of clothes, send them a discount on men’s clothes.
Retargeting old visitors is one of the easiest forms of marketing once you build an email list and maintain relationships with customers. Eventually, you’ll have a growing list of subscribers that you know are interested in your products and services. Of course, this means high-quality visitors and higher conversion rates.
11. Visitor Behavior
Much like how we were tracking behavior with the shopping cart, tracking the behavior of your online traffic throughout the rest of your website can tell you a lot regarding why you’re not seeing the type of sales you expect.
One amazing tool to utilize when looking at visitor behavior is Hotjar (or Lucky Orange). This tool lets you watch a recorded session of a random user, that way you can see how they navigate the site and where they got lost.
Tools like Hotjar also show you “heat maps” that show in detail where visitors are clicking the most around your site and where they’re deciding to leave the site.
In addition to that, Shopify has tools that allow you to manage the different searches being performed on your site. When you can understand what visitors are searching for, you’ll have a better understanding of what customers need when visiting your site. You can then use this data to determine your main menu and other call-to-actions.
Need Help Turning Online Traffic Into Sales?
Getting traffic is difficult, but turning that traffic into a sale is where business owners and online stores truly get tested. By ensuring you’re following the best practices when designing, developing, and maintaining your online store, you can start to gain traction in the eCommerce community.
If you’ve followed our advice above and still aren’t converting leads, there might be a deeper issue that needs to be resolved -- such as selling to the wrong audience, poor customer service, not enough presence online, and much more.
When you’re ready to start diagnosing the issues with your online store and finding real-time, quality solutions tailored for your business, contact the professionals at Consultants In-A-Box today.
Small Business Accounting Tips in 2020 0
Let’s say it as it is; starting a business is no joke. You, as the owner, are tasked with several responsibilities that demand your attention. You’d have to plan and launch strategies that will boost your bottom line, hire staff, and on top of that, staying in control of your finances.
While you can confidently handle the two concerns, it may be exhausting to manage your accounting efficiently. This article explores some of the best accounting tips for small businesses that you can incorporate in yours.
Accounting Tips For Small Businesses
The life force of your small business is in your accounting. Below are some tips you can implement in your business this year.
Maintain Distancing Between Your Personal And Business Finances
More often than not, small business owners tend to rope personal and business transactions together. This becomes a financial nightmare when one begins to painfully sort out these finances for clarity and bookkeeping purposes.
It is important you separate your personal and business dealings by creating a bank account for your business. By so doing, your business dealings will never appear in your personal transactions and vice versa.
Keep your receipts tidy
It doesn’t matter what kind of business you run or its size, it is important that all your receipts are filed and stored properly. From stamps, stationaries, and any other related receipts, your business receipts may be kept for reference purposes.
Even if you don’t plan to keep some of your receipts, your business expenses must be kept so that you can claim them later.
Get an accounting software
Everyone’s going digital—including small businesses. It is important that your business is using professional accounting software that will ease the long process of bookkeeping manually.
Accounting systems for small businesses typically take the weight of accounting off your shoulder and allow you to focus on productive ventures for your business.
Attend Accounting Workshops
As a business owner, you need a better understanding of how to manage your finances effectively. An accounting workshop will equip you with information about taxes and how to improve your accounting.
If there are no physical workshops available, you can register on an online workshop.
Budget for Taxes
It is important to note that when the revenue starts coming in, part of it belongs to the government. Thus, you need to budget for it. One way you can achieve this is to set aside some of the revenue for taxes from your business launch.
Understand Tax Rules
Federal and state laws are constantly changing. It is important that you are fully aware of these taxes and how it applies to your business.
This is a grey area for most business owners. And that’s why you should leave this responsibility to a professional payroll provider. These agencies have an expert in taxes and will always provide your business with permanent taxing solutions.
Remember to stick to tax deadlines
One challenge small business owners face is sticking to tax deadlines. This inadvertently impacts the business in a negative light.
You should always remember that your business must remit taxes to the federal and state governments and start planning for it.
Hire a payroll provider
Apart from handling the complexities of state and federal taxes, a payroll provider does a lot more. Payroll fraud, to date, cripples large and small businesses. Issues such as identity theft, illegal timesheets fillings, embezzlement of business revenues, etc. are amongst some of the challenges small business owners face.
Hence, it is important to hire the services of a professional payroll provider to totally eliminate such occurrences.
Managing the financial aspects of your small business is a big deal. However, with the aforementioned tips, you’ll well be in control of your business.
Why Word and Excel Aren’t Accounting Tools 0
As a business owner, you’re likely used to doing things the same way and have no intention of changing the way you operate. This is especially true when discussing the various accounting tools and techniques you’ve grown to love since starting your business.
Whether you’re dealing with payroll, taxes, bookkeeping, expenses, financial reports, invoices, or human resources, Word and Excel provide a lot of benefits when managing one or two employees. It’s a large reason why you continue to use it today.
For years, you’ve been working under the impression, “If it isn’t broke, then don’t fix it.” If this is true, why should you consider financial tax and accounting software when Word or Excel has been working just fine?
The truth is, Word and Excel aren’t built to sustain the growth of your business. These accounting tools don’t compare to the various business accounting software available. They put your business at risk and lead to widespread inefficiency throughout your business.
If your business is growing, you need business accounting software you can trust. For those that don’t believe us, we’re going to explain the major reasons why Word and Excel can’t be trusted when managing your accounting department.
1. Too Many Costly Mistakes and Errors
When managing your business’ accounting and human resources without the help of financial tax and accounting software, you open the door to a wide range of mistakes, errors, and typos. It doesn’t matter how good you are at Word or Excel, there isn’t enough automation or integration to support your needs.
If you want to avoid these costly mistakes and make your job much easier every month, the right software can be designed and tailored to meet your needs. No more entering the wrong number, formatting errors, embarrassing mathematical mistakes, or missed deadlines.
2. Late Payments From Clients
Word and Excel don’t make it easy for your clients to pay you in a timely manner and they don’t make it easy for you to collect that payment. It’s a lose-lose situation that could be solved with the right accounting software.
Easy online payments, different payment options, and vital ways to keep your cash flow in good standing are exactly what your business needs right now.
3. Taxes Are Too Much of a Headache
If there’s a single time of the year that business owners fear most, it’s tax season. There’s so much you need to manage and maintain, making it difficult for things to go right -- which is essential when taxes roll around.
When you need extreme accuracy to avoid those nerve-wracking audits and IRS visits, investing in financial tax and accounting software taxes away those nasty headaches you can’t stand. Taxes will be easy and you’ll no longer fear them each year.
Accounting Tools Tailored to Your Business’ Needs
When properly managing your business and keeping it in good financial standing, the need for business accounting software has never been higher. Especially as your business grows, you need tools that can scale with it and contribute to the growth.
At Consultants In-A-Box, we have a strong passion for helping businesses like yours find practical and effective solutions for their accounting and human resources needs.
We help businesses generate speedy, quality, and professional invoices that are designed to make it easy for the customer/client to pay. There’s no spreadsheet involved, just a beautiful interface that you and your customers/clients will love.
Of course, that also means you’ll receive much quicker payments and won’t be dealing with constant cash flow concerns. This takes those headaches out of the question and cuts down the amount of time you have to spend handling overdue payments.
Finally, you’ll be able to avoid the costly payroll and tax errors your business is prone to each and every year. You won’t have to worry about not knowing what to do, not understanding the rates, or the different classifications. Your software will have all of it covered for you.
If you’re ready to start making this work for you, contact Consultants In-A-Box today. We’re dedicated to making this an extremely rewarding and easy experience for you and your team. We can’t wait to discuss more how we can help you take better control of your business’ operations.
Does Your Online Store Look Trustworthy? 0
When it comes to converting leads and turning casual online visitors to regular customers, trust is important. Regardless of the quality of the products splashed on your online, or the mouth-watering discounts on each item, a question lingers at the mind of a first-time visitor:
Is this online store trustworthy?
Often, this determines whether you’re going ace that product sale or miss out the opportunity to lock down a regular customer. Big B2C brands are well aware of this crucial factor and are styling their e-commerce pages to reflect it.
If you’re all set to open an online store, you need to be incorporate this factor at your launch to boost your bottom line. Thankfully, this article discusses some of the most important tips to make your e-commerce website a trustworthy online store to the average curious online shopper.
Tips For Opening An Online Store
Setting up an online store is easy-peasy. Almost all businesses now have an online presence. But how do you launch an online store that stands out from a sea of rival businesses? How do you create a trustworthy online page that will grab the attention of your potential customers?
A Killer Web Design
This is the first thing a prospective customer sees when they click on your URL link to land on your page. Usually, this alone influences this person's decision to proceed further to look up the services or products you’re offering or not. If your web design lacks vibrancy in terms of the visual appeal, your business will continue to be impacted negatively from zero online sales.
To create an online store that will grab the attention of a customer, you need to hire the services of an excellent web designer to transform the appearance of your online store.
Tell Your Story Your Own Way
Another way you can make your online store trustworthy is to inform your customers what birthed the idea behind your business. And the best place to do that is in your “About Us” page.
Visitors who happen to click on that section of your store are already interested in patronizing your business. But they need a little convincing from your end.
Your “About Us” page should reflect your personality and why your services or products are worth patronizing. The page should include the following:
- Contact address
- Official email
- Social media channels.
You need to keep it simple and short. The attention span of visitors is short. Thus, packing the page with too much information will make them disinterested in your store.
Offer Popular Payment Options
Your online business cannot take flight without the options for online payment. For visitors to trust your online store, it is important to offer payment options that they know and trust.
It creates an impression that your business is legit and this will indirectly cajole them to proceed further. This page is a perfect example.
Have Great Customer Support
It is important that your potential and regular customers know that they have support on your end regarding a concern. One way to pull that off is to include a 24/7 support feature on your online store.
Make Your Online Store Mobile-Friendly
Everyone’s got a smartphone that we use for virtually everything—including shopping online. It even accounts for 30% of all online purchases last year. Thus, it is important that your website is also mobile-friendly to ensure that purchases can be made.
Thus, it is important to hire the services of an experienced web designer to incorporate this feature.
Post Customer Reviews
One thing most visitors look out for when going through a product is what others are saying about it. Hence, it is important to publish positive reviews about your product or service in your online store.
You can also share these testimonials on your social media platforms to inform customers and potential customers, that indeed, your products are great.