Business Sense


"Aurea Software Renews InsideSales Brand, Retiring XANT" 0

Aurea Software Revives InsideSales Brand

Aurea Software Revives InsideSales Brand

Taking the Next Step

Aurea Software, a leading provider of customer experience solutions, has announced the revival of the InsideSales brand. The InsideSales brand will replace the Aurea sales division that was previously known as Xant.

The Rationale Behind the Revival

The decision to bring back the InsideSales brand was driven by Aurea Software's desire to align itself more closely with its core business of providing customer experience solutions. InsideSales has a strong reputation in the sales industry, and Aurea Software believes that leveraging the InsideSales brand will enhance its market presence.

A Seamless Transition

Customers who were previously working with the Xant sales division will experience a smooth transition to InsideSales. Aurea Software is committed to ensuring that this transition is seamless and that customers continue to receive high-quality service and support.

Continued Innovation

Aurea Software is dedicated to ongoing innovation and improvement in its customer experience solutions. By reviving the InsideSales brand, Aurea Software aims to further strengthen its position as a leading provider in the sales industry by delivering cutting-edge technologies and unparalleled customer service.

  • Jordan Van Maanen

"Breaking News: Announces Exciting Partnership with EXL!" 0

XANT Announces Partnership with EXL

Silicon Slopes, UT — July 15, 2021 — XANT, the leading Sales Engagement Platform, today announced its partnership with EXL, a leading operations management and analytics company. This partnership will combine XANT's innovative sales engagement technology with EXL's deep industry and analytics expertise, enabling sales teams to optimize their processes and drive better results.

Through this partnership, businesses will benefit from:

  • Enhanced Sales Engagement: XANT's industry-leading platform will integrate seamlessly with EXL's analytics capabilities, providing sales teams with actionable insights to drive smarter, more targeted outreach.
  • Improved Sales Performance: By leveraging XANT's AI-powered sales engagement technology and EXL's analytics expertise, businesses will be able to optimize their sales processes, resulting in improved performance and higher revenue.
  • Increased Team Efficiency: The partnership will enable sales teams to automate manual tasks and focus on high-value activities, such as building relationships and closing deals.

"We are excited to partner with EXL and combine our strengths to deliver a comprehensive sales engagement solution," said Chris Harrington, CEO of XANT. "By leveraging EXL's analytics expertise, we will enable sales teams to accelerate revenue growth and maximize their productivity."

As part of the partnership, XANT and EXL will collaborate on joint marketing and sales activities to raise awareness about the benefits of their integrated solution. The companies will also work closely to provide ongoing support and training to customers.

"We are pleased to partner with XANT and bring our analytics capabilities to their sales engagement platform," said Sandeep Sahai, President and Chief Operating Officer of EXL. "This partnership will empower sales teams to make data-driven decisions, improve efficiency, and achieve better business outcomes."

About XANT

XANT is a leading Sales Engagement Platform that accelerates revenue growth by personalizing the sales process and delivering insights from every buyer interaction. The platform combines real-time AI with personalized coaching to optimize sales engagement and provide sales teams with actionable insights that drive better results.

About EXL

EXL (NASDAQ: EXLS) is a leading operations management and analytics company that designs and enables agile, customer-centric operating models to help clients improve their revenue growth and profitability. The company's delivery model provides market-leading business outcomes using EXL's proprietary Business EXLerator Framework™, cutting-edge analytics, digital transformation and domain expertise. EXL serves the insurance, healthcare, banking and financial services, utilities, travel, transportation and logistics industries.

  • Jordan Van Maanen

"Unlocking the Power of Revenue Operations: Why You Should Attend the RevOps Summit" 0

6 Reasons to Attend RevOps Summit

The RevOps Summit is a must-attend event for sales and marketing professionals alike. Here are six reasons why you should make sure to mark your calendar for this exciting conference:

1. Learn from Industry Experts

The RevOps Summit brings together top professionals and thought leaders from the sales and marketing industry. You'll have the opportunity to hear from experts who have successfully implemented revenue operations strategies and learn from their experiences. Whether you're looking to optimize your sales process or improve your marketing campaigns, this event will provide you with invaluable insights.

2. Network with Peers

Attending the RevOps Summit gives you the chance to connect with like-minded professionals. You'll have the opportunity to build relationships with peers who are facing similar challenges and share best practices. Networking is a valuable resource for career growth, and this event provides the perfect environment to expand your professional network.

3. Stay Ahead of the Curve

Revenue operations is a rapidly evolving field, and it's important to stay up-to-date with the latest trends and innovations. The RevOps Summit features sessions and workshops that cover emerging strategies and technologies in sales and marketing. By attending this conference, you'll gain a competitive edge and stay ahead of the curve in your industry.

4. Discover New Tools and Technologies

The RevOps Summit showcases a wide range of tools and technologies that can streamline and enhance your sales and marketing processes. From automation platforms to analytics software, you'll have the opportunity to explore and demo the latest solutions. Discovering new tools can help you optimize your operations and achieve better results.

5. Gain Practical Knowledge

The sessions and workshops at the RevOps Summit are designed to provide practical insights and actionable takeaways. You'll learn strategies and techniques that you can implement right away to drive revenue growth and improve performance. Whether you're a sales manager or a marketing professional, this event will equip you with the knowledge you need to excel in your role.

6. Be Inspired

The RevOps Summit is an inspiring event that will fuel your motivation and creativity. Listening to success stories and learning from industry leaders can give you the push you need to overcome challenges and achieve your goals. Attending this conference will leave you feeling energized and ready to take your sales and marketing efforts to the next level.

Don't miss out on the opportunity to attend the RevOps Summit. Register today and join fellow professionals in this exciting event.

  • Jordan Van Maanen

"The Role of Revenue Operations in Generating Sales Success" 0

Revenue Operations: Secrets to Generating Sales

Revenue Operations: Secrets to Generating Sales


Revenue operations is a strategic approach that aligns marketing, sales, and customer success teams to drive business growth. By breaking down silos and optimizing processes, revenue operations can generate more sales and improve overall business performance.

The Role of Revenue Operations

Revenue operations (RevOps) combines sales operations, marketing operations, and customer success operations into a unified department. It aims to streamline processes and remove any friction between teams, resulting in increased sales productivity and revenue growth.

Key Components of Revenue Operations

1. Data Consolidation: RevOps teams centralize customer data from various sources, ensuring accuracy and accessibility for all teams. This allows for better targeting and personalization in sales and marketing efforts.

2. Process Optimization: By evaluating and improving internal processes, revenue operations eliminates bottlenecks and inefficiencies, resulting in smoother workflows and faster response times.

3. Revenue Analytics: RevOps teams analyze sales and marketing data to gain insights into customer behavior, predict trends, and identify areas for growth and improvement.

Benefits of Revenue Operations

1. Increased Sales Performance: Revenue operations aligns sales and marketing efforts, enabling teams to work together towards common goals. This collaboration improves sales performance and conversion rates.

2. Improved Customer Experience: By optimizing processes and consolidating data, revenue operations enhances the customer experience. Customers receive personalized and consistent interactions throughout their journey.

3. Better Revenue Visibility: RevOps provides a holistic view of revenue generation, allowing businesses to track and measure the effectiveness of their sales and marketing strategies accurately.

4. Revenue Growth: With enhanced sales performance, improved customer experience, and better revenue visibility, businesses can achieve significant revenue growth and meet their targets more efficiently.

Building a Successful Revenue Operations Team

1. Cross-Functional Collaboration: Revenue operations thrives on collaboration between sales, marketing, and customer success. It is essential to establish effective communication channels and foster a culture of teamwork.

2. Technology Integration: Invest in tools and technologies that can automate and streamline processes, enhance data accuracy, and provide valuable insights. This includes CRM systems, marketing automation platforms, and analytics tools.

3. Continuous Improvement: Revenue operations is an ongoing process of optimization. Regularly assess and refine your strategies, processes, and technologies to adapt to changing market dynamics and customer expectations.


Implementing revenue operations can bring significant benefits to businesses by aligning sales, marketing, and customer success functions. By consolidating data, optimizing processes, and analyzing revenue performance, revenue operations teams can generate more sales, improve customer experience, and drive overall business growth.

  • Jordan Van Maanen

"The Evolution of Sales: From Guessing to Guided (As Told in Memes)" 0

From Guessing to Guided: How Memes Tell the Story

Have you ever seen a meme that perfectly captures a specific moment or sentiment? Memes have become a unique form of communication in the digital age, and they can also tell the story of how sales techniques have evolved.

The Era of Guessing

In the past, salespeople relied on their intuition and personal judgment to make decisions. It was a time of guessing and trial-and-error. Salespeople would make cold calls, send mass emails, and hope that their efforts would lead to a sale. It was a guessing game, and not always a successful one.

Old Sales Tactics Meme

The Rise of Data and Technology

With the advent of technology and the availability of data, sales techniques began to change. Salespeople started using tools and software to gather insights about their prospects and customers. They started relying on data to guide their decisions, rather than relying solely on their intuition.

Sales Data Meme

From Guessing to Guided

Today, salespeople have access to a wealth of information and tools that can guide their sales efforts. From predictive analytics to AI-powered sales platforms, sales techniques have become more data-driven and informed. Salespeople can now analyze customer behavior, identify patterns, and make informed decisions based on data.

Guided Sales Memes

Embracing Change

As the sales landscape continues to evolve, salespeople must embrace change and adapt their approach. They must be willing to learn new technologies and strategies to stay competitive. Just as memes evolve and change with the times, sales techniques must also evolve to meet the changing needs of customers.

Change Meme

The Future of Sales

With advancements in technology and the increasing availability of data, the future of sales looks promising. Salespeople will be able to leverage AI and automation to streamline their processes and make more data-driven decisions. The era of guessing is coming to an end, and the era of guided selling is taking its place.

Future of Sales Memes

Memes have a way of capturing the essence of a moment or a trend. They have become a popular way to communicate ideas and tell stories. As the sales industry continues to evolve, memes can serve as a reminder of how far we've come and where we're headed.

  • Jordan Van Maanen
The Evolution of Sales Structures: Inside vs. Outside Sales

The Evolution of Sales Structures: Inside vs. Outside Sales 0

Inside vs Outside Sales - Redefining the Sales Structure

Inside vs Outside Sales - Redefining the Sales Structure

In the world of sales, there are generally two types of salespeople - inside sales and outside sales. These two roles differ in how they engage with customers and prospects, and each has its own set of advantages and challenges.

Inside Sales

Inside salespeople work remotely, typically from an office or a home office, and use technology to connect with their customers and prospects. They communicate via phone, email, video conferencing, and other digital platforms. Inside salespeople have the ability to reach a higher volume of leads and contacts, as they are not limited by travel time or geographical boundaries.

Inside sales is especially effective for sales cycles that are shorter and require less face-to-face interaction. It is also a more cost-effective approach compared to outside sales, as it eliminates expenses related to travel and accommodations.

However, inside sales may have limitations when it comes to building strong relationships with customers. The lack of in-person interactions can make it challenging to establish trust and rapport. Inside salespeople need to rely on their communication skills, product knowledge, and ability to build relationships remotely.

Outside Sales

Outside salespeople, as the name suggests, engage with customers and prospects face-to-face. They travel to meet with clients, demonstrate products, and close deals. Outside sales is well-suited for industries and sales cycles that involve a high level of personal interaction, such as B2B sales or in-depth consultative selling.

Outside sales allows for deeper relationship-building, as it provides ample opportunities for personal connections. Meeting with clients in person can help establish trust, understanding, and credibility. Outside salespeople can address customer concerns more effectively and adapt their sales approach based on the immediate feedback received.

While outside sales can be highly effective, it is also more resource-intensive. Travel costs, accommodations, and other expenses associated with on-site visits can significantly impact sales budgets. Additionally, outside salespeople may have a smaller pool of potential clients due to geographical limitations.

Redefining the Sales Structure

In recent years, the line between inside sales and outside sales has become increasingly blurred. Advancements in technology have made it possible for inside salespeople to conduct virtual meetings and product demonstrations that can closely mimic in-person interactions.

Many companies are adopting a hybrid sales approach, combining elements of inside and outside sales to maximize their sales potential. This allows sales teams to leverage the advantages of both approaches while mitigating their respective challenges.

Inside sales can focus on generating a high volume of leads through digital channels, while outside sales can take charge of nurturing key accounts and closing larger deals. The distribution of responsibilities can be tailored based on the industry, sales cycle, and target market of the company.

By redefining the sales structure and embracing a hybrid approach, companies can optimize their sales efforts and achieve better results. It is essential to continually evaluate and adapt the sales strategy based on the changing needs and preferences of customers and prospects.

  • Jordan Van Maanen