Zoho CRM: A Year in Review

2017 was a year of significant progress and innovation for Zoho. As the year unfolded, we witnessed Zoho CRM, a leading customer relationship management platform, making leaps and bounds amidst the competitive CRM landscape.

The Rise of Artificial Intelligence in CRM

This past year, Zoho CRM broke new ground by becoming the first CRM software to integrate Artificial Intelligence (AI) capabilities, introducing a smart assistance called Zia. This tool was designed to help sales teams analyze their CRM data more effectively, find anomalies, and make predictions, thus improving the overall CRM efficiency. Empowering sales team with the AI has proven effective in expediting decision making process.

Targeted Email Campaigns with SalesSignals

Another outstanding feature introduced by Zoho CRM in 2017 was SalesSignals. This tool made it easier than ever for businesses to receive live notifications about their customers' activities. Consequently, it enabled businesses to conduct targeted email campaigns with utmost precision and yielded improved results in customer interaction and engagement.

Zoho's Global Reach

2017 also saw Zoho CRM fortify its international recognition. With the localization in several languages, CRM tool became more accessible to a global user base, echoing the global reach of Zoho's solutions.

New User Interface

Zoho CRM updated its user interface to provide a more intuitive and user-friendly experience. The update facilitated easier navigation and customization, which significantly improved user experience.

Blueprint: A New Selling Method

Zoho continued to revolutionize the way businesses sell, with the introduction of Blueprint. Blueprint enables businesses to build and automate their sales processes, ensuring that the entire team follows the right process, thus improving sales performance.

Join the Zoho CRM Journey

Whether you are an established business or a start-up looking to leverage the potential of a CRM system, it is important to choose the right partner to guide you through the process. If you are seeking to realize the full potential of your CRM, allow Consultants In-A-Box to guide your journey. We provide comprehensive Zoho CRM consultation, implementation, and support to help you gain the maximum value from your CRM investment. Keen on implementing the concepts mentioned in this article? Contact us, and we'll ensure your transition to Zoho CRM is smooth and effortless.

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