Understanding the ABCs of E-commerce: A Brief Glossary

With the increasing digitalization of our world, e-commerce has become a significant part of our everyday lives. Buying and selling products or services over the Internet is more popular now than ever before. Whether you are a seasoned business owner or a recent entrant into the world of e-commerce, the jargon can sometimes be overwhelming. We bring you this glossary of the most commonly used terms in e-commerce, to help you navigate your way through.

Affiliate Marketing

Affiliate marketing is a promotional strategy where a business rewards one or more affiliates for bringing in customers through their own marketing efforts.

Bounce Rate

Bounce rate is the percentage of site visitors who leave your website after viewing only one page. It's an indication of how engaging your site's content is.

Conversion Rate

Conversion rate is the percentage of visitors to your website who complete a desired action such as making a purchase or filling out a form.

Drop-shipping

Drop-shipping is a retail fulfillment method where a store doesn't keep the products it sells in stock. Instead, when a store sells a product using the drop-shipping model, it purchases the item from a third party and has it shipped directly to the customer.

E-com

E-com stands for electronic commerce. It includes buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions.

Flat Rate Shipping

Flat rate shipping is a method where the same shipping rate is charged for all shipments, regardless of their size or weight. This method is most commonly used when all products shipped have roughly the same size and weight.

This brief glossary is by no means exhaustive, but getting familiar with these terms can better equip you to run an e-commerce business. To understand a more comprehensive e-commerce glossary, we recommend visiting Zoho's comprehensive ecommerce glossary.

If you need help implementing these concepts into your business, don't hesitate to contact our team at Consultants In-A-Box. We are a dedicated team of e-commerce experts who can guide you every step of the way - from setting up your online store to managing sales and improving reach. With our expertise, we can help you navigate through the world of ecommerce effortlessly. Contact us today, let's help you make sense of ecommerce.

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