When Six Isn't Afraid of Seven: The Power of Multichannel Marketing

If you're looking to significantly increase your customer base, multichannel marketing is the way to go. What makes this approach unique is using multiple marketing channels to reach customers. For example, an integrated multichannel marketing campaign might include email marketing, social media promotions, print advertisements, web banners, and even personalized direct mail all promoting a single campaign or product.

Why Multichannel Marketing?

When you're marketing your brand, you want to meet your customers where they're at - that's why multichannel marketing is so effective. Different customers prefer different channels, and multichannel marketing allows you to reach all of them. But remember, this isn't about blasting promotions and ads on all platforms; it's about delivering valuable content in a way that's personalized to your audience.

Zoho has provided a striking example of this with their “When Six Isn’t Afraid of Seven” campaign. Designed around the number six, Zoho used six channels - email, SMS, push notifications, snail mail, mobile app, and web app - to engage with their customer base. The results were impressive, with high engagement rates across the board, demonstrating the power of the integrated multichannel approach.

Key Takeaways

In order to successfully implement a multichannel marketing strategy, you need to follow several key principles:

1. Plan ahead - Setting up a campaign across multiple channels requires careful planning, but the results are well worth it.
2. Keep it consistent - Your messaging and branding should be consistent across all channels to provide a seamless customer experience.
3. Make it personal - Personalize your messages based on each channel’s audience. SMS messages should be concise and to-the-point, while emails can carry more detailed information.
4. Monitor and adjust - Pay attention to your campaign analytics across all channels. If something isn’t performing as expected, don’t be afraid to adjust your strategy.

Implementing a successful multichannel marketing strategy can seem daunting, but it doesn’t have to be. Our team at Consultants In-A-Box is ready to help. Our team has extensive experience in developing and implementing multichannel campaigns, and we’d be delighted to help you harness the power of this approach to grow your business.

Contact us today to discuss how we can help your brand leverage multichannel marketing to reach new customers, increase engagement, and drive results!

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