Revamp Your Holiday Email Marketing Strategy in 2020!

The Importance and Impact of Holiday Email Marketing

The year 2020 has been turbulent, impacting various aspects of businesses and their marketing strategies. With major shifts in the digital landscape, it’s time to reevaluate and revamp your holiday email marketing strategy. If done right, email marketing is proven to help businesses realize increased revenue.

Aligning an Emotional Appeal in Your Holiday Campaign

An essential step in revamping your email marketing is integrating an emotional appeal within your campaign. Many people have certainly gone through a lot this year and empathising with them can help resonate your brand more harmoniously. It's a powerful strategy to humanize your brand and create personal connections with your potential customers.

Improve your Campaign through Personalization and Segmentation

Personalization and segmentation are key markers for successful email marketing campaigns. Personalization involves tailoring your marketing emails to resonate with individual needs and preferences, this increases the chances of interaction by your potential customers. Segmentation is about organizing your subscribers into different categories and tailoring content for each category. This ensures effective communication tailored to the unique needs of each segment.

Create a Holiday Email Calendar

Creating a calendar outlining when your emails go out is one the best practices for successful campaigns. Think important holidays and the days leading up to them. Also think about shipping deadlines and refund/exchange deadlines. Timing, they say is everything!

Test Your Holiday Email Campaigns

Always ensure you test your campaigns before going live. This will save you a lot of headache and resources. It also provides the opportunity to use feedback to improve your campaigns for better performance.

If in Doubt, Consult the Experts

If you are not sure about how well you can execute the above strategies, there’s no need to worry. Our team at Consultants In-A-Box is always ready to assist in revamping your holiday marketing campaigns to ensure excellent deliverables. We are well-experienced in market strategy realignments and possess the expertise needed to navigate the 2020 digital landscape. We ensure the implementation of all these concepts without a hitch.

Reach out to us today and let's work together in achieving substantial growth for your business this holiday season.

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