Integrating Mobile Strategies Boosts Business Success
In today's constantly evolving digital landscape, businesses are finding it crucial to integrate social platforms at the application level, leveraging them within customer relationship management (CRM), marketing automation, and customer service to drive overall organizational synergy and success. Consultant Brent Leary, from CRM Essentials, highlights how companies adopting a strategic approach — integrating social tools and utilizing mobile technologies — are significantly ahead of the competition.
The integration of social tools into business applications isn't just a trend; it's a practice that is generating tangible benefits. According to Leary, having a strategic focus on collaboration means these organizations are two to three times more likely to reap the rewards from their social tools. In a study conducted with the SMB Group, Leary uncovered that these strategic integrators are an impressive 40 percent more likely to forecast increased revenues in the following year compared to those that operate on an ad hoc basis.
Furthermore, the importance of mobile technology in the strategic mix is undeniable. It's not just about improving productivity; it extends to marketing and brand-building efforts. In today's market, creating mobile-optimized content is essential for cultivating relationships and driving sales. For companies looking to propel forward, including mobility in their strategy is non-negotiable.
Given that pursuing integration and mobility requires significant investment, the question arises of where to allocate limited funds. Leary's advice is clear: If your goal is to build lasting customer relationships, you need a solid mobile strategy. Engage customers where they are — on their mobile devices — and grow your presence from there.
Are you looking to leverage integration and mobile technology to enhance your organization's success? Consultants In-A-Box can assist. Our expertise in implementing and training on these progressive tools will set you on the path to realizing not only enhanced customer engagement but also potential revenue growth. Contact us today to make strategic integration and mobility a driving force behind your business achievements.
- Jordan Van Maanen
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