All You Need To Know About Utilizing LinkedIn Live and Effective Holiday Email Marketing

The year-end holiday season is a key time for marketers to reach out to their customers and LinkedIn Live and holiday email marketing strategies are tools one cannot afford to ignore.

Why LinkedIn Live?

In an era when communication is becoming more personal, LinkedIn Live offers a perfect platform for active engagement with your target audience. As a broadcast service launched by LinkedIn, it allows businesses and entrepreneurs to host real-time video content. This platform promotes increased interaction as viewers can comment, share reactions, and ask questions throughout the live event. With LinkedIn Live, you can host Q & A sessions, interviews, seminars, or product launches, reaching out to a well-defined professional audience.

Holiday Email Marketing 101

When businesses think of customer engagement during the holidays, email marketing stands out as the tool with the highest ROI. But how do you ensure that your emails actually get opened amidst the barrage of holiday deals and gift ideas? The key to capturing the interest of your customers is personalization. Create segmented lists of customers based on their past interaction with your brand, and draft personalized emails with product recommendations aligned with their preferences.

The Combination of LinkedIn Live and Email Marketing

Engaging live content coupled with a robust email marketing strategy can be a game changer for businesses. Use LinkedIn Live to draw in your audience and email marketing to keep them engaged post-event. Generate buzz around your live event by sending personalized emails to your customers, telling them about the event details and why they cannot afford to miss it. Use 'Save the Date' email notifications that not only generate interest but also provide a calendar invite for your followers to block their calendars.

Keeping the engagement high post-event is equally crucial - send out an email thanking participants for attending, and provide a recap of the main points covered during the event. You can also leverage your LinkedIn Live event to build your email list by encouraging your event followers to subscribe to your newsletter or updates.

While these strategies are highly effective, implementing them requires expertise and experience. Consultants In-A-Box can help you leverage our efficient team of professionals skilled in LinkedIn Live and Email marketing workflows. Whether it's creating engaging LinkedIn Live content, setting up a successful email marketing campaign, or integrating the two for maximum impact, Consultants In-A-Box are here to help. Contact us today to see how we can turn your Holiday season marketing strategy into a revenue-generating machine.

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