The Most Effective Way to Use Live Chat
Most business owners today know what it takes to provide a unique, personal, and positive customer experience when physically interacting with the customer. Unfortunately, many business owners can’t mimic that same success when dealing with customers online.
If you’ve been struggling to find success in this area of your business, offering live chat options can certainly help. Some studies suggest that customers who use live chat during the sales cycle are three times more likely to purchase something from your business.
As effective as it is, many online stores and online business owners don’t feel they have the time, money, or energy to keep their customer service lines open 24/7. The good news is you don’t have to offer live chat 24/7 and you don’t even have to offer it more than a few hours every week.
Of course, you’ll have to be careful about what times you pick, but that’s easy to figure out when you have the right strategies to implement. Don’t worry, we’re going to discuss three of the most beneficial ways your business can start offering live chat without spending too much time or money.
Let’s get started!
1. Utilize Live Chat During Peak Hours
The first way you can make live chat work for you and your staff is by only offering it during peak hours. Since most customers are going to have questions during certain times of the day, those are the times you should target when launching live chat services.
You can already gauge this by looking at the amount of questions you currently receive and when you receive them. Google Analytics is another great tool you can use when learning your customer's traffic patterns on your website.
You also want to account for all the customers you receive when running certain promotions, newsletters, or marketing campaigns. Since these are sure to bring traffic to your website, it’s best to have your live chat open for any questions you might receive.
Once you can find those peak hours to launch your live chat, experiment with 1-2 hour shifts and record your observations so you can reassess how everything is operating after a week or two. In due time, you’ll learn what works best for your customers and they’ll get the service they need -- when they need it.
2. Take Customer Feedback Seriously
When offering live chat to your customers, you’re going to want to make sure your chat queue doesn’t get crowded with questions, comments, and concerns. It adds stress to the situation, results in customers having to wait (which defeats the purpose of live chat), and makes your business look bad on all ends.
So, what does this have to do with customer feedback?
Believe it or not, those negative comments and bad reviews you get mean more to your business than you think. They are your opportunity to improve your business and offer an even greater service than you did before -- to everyone and anyone.
When you listen to your customer’s feedback and implement the changes they want to see, you effectively limit the amount of similar inquiries that are sure to flood your inbox.
Let’s take a glitch on your website for example. When one customer sees it, another one is bound to eventually. And when one customer reaches out to you about it, that means another one will unless you take care of that glitch.
The same goes for those frequently asked questions you get asked every single day. By offering a FAQ page prior to reaching out to live chat, you can eliminate those basic questions from flooding your inbox.
All of this is designed to keep your live chat tailored for those custom inquiries and difficult questions that actually matter.
3. Focus On the Inquiries That Matter
The moment you start marketing or promoting the fact that you offer live chat, there are going to be a lot of people that have questions and suddenly want to know more about what your business does -- especially when you place it at the bottom of every page on your website.
The truth is, not all inquiries are going to be worth your time and some of them are going to come from people that aren’t really that interested in what you have to offer. At the same time, you have to accept their question and give them your time.
Instead, you should be strategic about how you display your live chat, where you showcase it on your website, and at what times you make it available. This will put your business in a position to succeed with live chat.
For example, only showing the live chat option when visitors land on your ‘contact me’ page or the ‘checkout’ page. You can also tailor it to only show on certain product or service pages, which comes in handy if you get a lot of questions about one product in particular.
While you want to help anyone that comes your way, it’s best to focus on the inquiries that matter most and are more time-sensitive than other questions. All the other questions can be answered via email or a support ticket.
If you need further assistance when introducing live chat to your customers for the first time, then Consultants In-A-Box is prepared to help! We know this is something many business owners are scared to offer due to how tedious it can be, but we can help make it easy for you and your staff members.
Contact us today to learn more about how we can help your business better interact with its customers -- after all, what’s more important than their satisfaction?
- Jordan VanMaanen