{"id":9209918947602,"title":"Drift Post a Timeline Event Integration","handle":"drift-post-a-timeline-event-integration","description":"\u003cbody\u003eThe Drift Post a Timeline Event Integration API endpoint is designed to allow systems to post custom events into the timeline of a Drift contact. Drift is a conversational marketing platform that enables businesses to engage with their customers in real-time. The timeline of a contact is an ordered list of events that chronicles the interactions between the contact and the business.\n\nThis API endpoint can be utilized to create a customized and comprehensive view of the customer's journey, encompassing interactions that happen both on and off the Drift platform. Here are several things you can do with this endpoint and the problems it can solve:\n\n1. **Event Tracking**: You can track custom events, such as a user completing a purchase, updating their profile, or reaching a new level in a loyalty program. By doing so, you can better understand the actions that a customer takes outside of your conversations in Drift.\n\n2. **Personalized Engagement**: With a complete view of the customer's interactions, you can tailor your conversations to be more relevant and contextual. For example, if a customer just completed a purchase, your Drift chatbot can acknowledge this event and provide post-purchase support or upselling opportunities.\n\n3. **Marketing Automation**: The integration allows you to trigger automated workflows based on the custom events you post. For instance, if a contact has attended a webinar (an event tracked via this endpoint), you could automatically follow up with related resources or a sales call invitation.\n\n4. **Customer Support**: By posting events related to customer support issues, like a ticket being opened or closed, you can ensure that the sales and support teams have the right context before engaging with the customer, thereby improving the overall customer experience.\n\n5. **Data Orchestration**: The endpoint can be part of a broader system that consolidates customer data from various sources, giving your team a unified customer profile that they can act upon more effectively.\n\nHere's an example of how the API endpoint can be used:\n\nImagine a customer, John Doe, who recently subscribed to your service. He then navigates to your knowledge base and reads a few articles. Later that day, he downloads an eBook from your website. Each of these actions can be registered as a custom event using the Drift Post a Timeline Event Integration API. When John later engages with a chatbot or a human on Drift, the support agent is informed of these interactions and can provide more informed responses and suggestions.\n\nBelow is an HTML-formatted response explaining the use of this API:\n\n```html\n\n\n\n \u003cmeta charset=\"UTF-8\"\u003e\n \u003cmeta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\"\u003e\n \u003ctitle\u003eDrift Post a Timeline Event Integration\u003c\/title\u003e\n\n\n \u003ch1\u003eDrift Post a Timeline Event Integration\u003c\/h1\u003e\n \u003cp\u003eThe \u003cstrong\u003eDrift Post a Timeline Event Integration\u003c\/strong\u003e API endpoint\u003c\/p\u003e\n\u003c\/body\u003e","published_at":"2024-03-31T12:39:12-05:00","created_at":"2024-03-31T12:39:13-05:00","vendor":"Drift","type":"Integration","tags":[],"price":0,"price_min":0,"price_max":0,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":48462837154066,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Drift Post a Timeline Event Integration","public_title":null,"options":["Default Title"],"price":0,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/consultantsinabox.com\/cdn\/shop\/files\/8496827f4406668512d2895a0562a7f4_dec8a195-d679-4870-83ba-66a48b0b5b7d.svg?v=1711906753"],"featured_image":"\/\/consultantsinabox.com\/cdn\/shop\/files\/8496827f4406668512d2895a0562a7f4_dec8a195-d679-4870-83ba-66a48b0b5b7d.svg?v=1711906753","options":["Title"],"media":[{"alt":"Drift Logo","id":38235619623186,"position":1,"preview_image":{"aspect_ratio":2.5,"height":1000,"width":2500,"src":"\/\/consultantsinabox.com\/cdn\/shop\/files\/8496827f4406668512d2895a0562a7f4_dec8a195-d679-4870-83ba-66a48b0b5b7d.svg?v=1711906753"},"aspect_ratio":2.5,"height":1000,"media_type":"image","src":"\/\/consultantsinabox.com\/cdn\/shop\/files\/8496827f4406668512d2895a0562a7f4_dec8a195-d679-4870-83ba-66a48b0b5b7d.svg?v=1711906753","width":2500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cbody\u003eThe Drift Post a Timeline Event Integration API endpoint is designed to allow systems to post custom events into the timeline of a Drift contact. Drift is a conversational marketing platform that enables businesses to engage with their customers in real-time. The timeline of a contact is an ordered list of events that chronicles the interactions between the contact and the business.\n\nThis API endpoint can be utilized to create a customized and comprehensive view of the customer's journey, encompassing interactions that happen both on and off the Drift platform. Here are several things you can do with this endpoint and the problems it can solve:\n\n1. **Event Tracking**: You can track custom events, such as a user completing a purchase, updating their profile, or reaching a new level in a loyalty program. By doing so, you can better understand the actions that a customer takes outside of your conversations in Drift.\n\n2. **Personalized Engagement**: With a complete view of the customer's interactions, you can tailor your conversations to be more relevant and contextual. For example, if a customer just completed a purchase, your Drift chatbot can acknowledge this event and provide post-purchase support or upselling opportunities.\n\n3. **Marketing Automation**: The integration allows you to trigger automated workflows based on the custom events you post. For instance, if a contact has attended a webinar (an event tracked via this endpoint), you could automatically follow up with related resources or a sales call invitation.\n\n4. **Customer Support**: By posting events related to customer support issues, like a ticket being opened or closed, you can ensure that the sales and support teams have the right context before engaging with the customer, thereby improving the overall customer experience.\n\n5. **Data Orchestration**: The endpoint can be part of a broader system that consolidates customer data from various sources, giving your team a unified customer profile that they can act upon more effectively.\n\nHere's an example of how the API endpoint can be used:\n\nImagine a customer, John Doe, who recently subscribed to your service. He then navigates to your knowledge base and reads a few articles. Later that day, he downloads an eBook from your website. Each of these actions can be registered as a custom event using the Drift Post a Timeline Event Integration API. When John later engages with a chatbot or a human on Drift, the support agent is informed of these interactions and can provide more informed responses and suggestions.\n\nBelow is an HTML-formatted response explaining the use of this API:\n\n```html\n\n\n\n \u003cmeta charset=\"UTF-8\"\u003e\n \u003cmeta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\"\u003e\n \u003ctitle\u003eDrift Post a Timeline Event Integration\u003c\/title\u003e\n\n\n \u003ch1\u003eDrift Post a Timeline Event Integration\u003c\/h1\u003e\n \u003cp\u003eThe \u003cstrong\u003eDrift Post a Timeline Event Integration\u003c\/strong\u003e API endpoint\u003c\/p\u003e\n\u003c\/body\u003e"}