{"id":9452535644434,"title":"Google Ads Campaign Management Add a Placement to a Placement Exclusion List Integration","handle":"google-ads-campaign-management-add-a-placement-to-a-placement-exclusion-list-integration","description":"\u003cdiv\u003e\n\u003ch2\u003eUnderstanding the \"Add a Placement to a Placement Exclusion List\" API Endpoint\u003c\/h2\u003e\n\u003cp\u003e\nThe Google Ads Campaign Management API offers a range of endpoints for advertisers to effectively manage their online marketing campaigns. One specific endpoint, \"Add a Placement to a Placement Exclusion List,\" provides a mechanism to refine where ads should not appear. By using this API endpoint, advertisers can prevent their ads from being shown on specific websites or videos, which are referred to as \"placements\" within the context of Google Ads.\n\u003c\/p\u003e\n\n\u003ch3\u003ePurpose and Benefits\u003c\/h3\u003e\n\u003cp\u003e\nThe primary purpose of this API endpoint is to give advertisers control over the placement of their ads. By adding a placement to an exclusion list, an ad will not be shown on that particular site or video, which can be essential in the following scenarios:\n\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand safety:\u003c\/strong\u003e Protecting brand reputation by ensuring that ads do not appear on content that is not aligned with the brand's values or could be harmful to the brand's image.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIrrelevant placements:\u003c\/strong\u003e Avoiding waste of advertising budget by excluding placements that do not perform well or are not relevant to the target audience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompetitor exclusion:\u003c\/strong\u003e Preventing ads from appearing alongside or on the same platforms as direct competitors.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to Use the API Endpoint\u003c\/h3\u003e\n\u003cp\u003e\nTo use the \"Add a Placement to a Placement Exclusion List\" endpoint, the following steps are typically taken:\n\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eAuthorize and authenticate with the Google Ads API using OAuth 2.0.\u003c\/li\u003e\n\u003cli\u003eIdentify the campaign or ad group for which the exclusion is being set up.\u003c\/li\u003e\n\u003cli\u003eDefine the placements that need to be excluded. These could be specific URLs or app IDs.\u003c\/li\u003e\n\u003cli\u003eSend a request to the API endpoint with the exclusion details.\u003c\/li\u003e\n\u003cli\u003eReceive a confirmation from the API that the placements have been added to the exclusion list.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eProblem Solving with the API Endpoint\u003c\/h3\u003e\n\u003cp\u003e\nThis API endpoint can solve multiple problems related to ad placement and efficiency:\n\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eImproved ROI:\u003c\/strong\u003e By excluding non-performing or irrelevant placements, advertisers can focus their budget on placements that yield a better return on investment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhanced targeting:\u003c\/strong\u003e Advertisers are able to fine-tune their audience targeting by avoiding places where their ideal customers are unlikely to be.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompliance:\u003c\/strong\u003e Advertisers can ensure adherence to legal and industry standards by excluding placements associated with prohibited or undesirable content.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eConclusion\u003c\/h3\u003e\n\u003cp\u003e\nThe \"Add a Placement to a Placement Exclusion List\" API endpoint is a valuable tool for advertisers who want to have precise control over where their ads are displayed. It allows for safeguarding the brand, optimizing ad spend, and ensuring that marketing efforts are as effective as possible. As with all API interactions, advertisers must ensure they are authorized and comply with Google Ads policies.\n\u003c\/p\u003e\n\u003c\/div\u003e","published_at":"2024-05-13T23:16:48-05:00","created_at":"2024-05-13T23:16:49-05:00","vendor":"Google Ads Campaign Management","type":"Integration","tags":[],"price":0,"price_min":0,"price_max":0,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":49124793975058,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Google Ads Campaign Management Add a Placement to a Placement Exclusion List Integration","public_title":null,"options":["Default Title"],"price":0,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/consultantsinabox.com\/cdn\/shop\/files\/d6627e064f76073bfc6f2283dd7e7942_7134ef5a-df27-4dff-9964-b123e65b05c3.webp?v=1715660209"],"featured_image":"\/\/consultantsinabox.com\/cdn\/shop\/files\/d6627e064f76073bfc6f2283dd7e7942_7134ef5a-df27-4dff-9964-b123e65b05c3.webp?v=1715660209","options":["Title"],"media":[{"alt":"Google Ads Campaign Management Logo","id":39154264080658,"position":1,"preview_image":{"aspect_ratio":1.0,"height":600,"width":600,"src":"\/\/consultantsinabox.com\/cdn\/shop\/files\/d6627e064f76073bfc6f2283dd7e7942_7134ef5a-df27-4dff-9964-b123e65b05c3.webp?v=1715660209"},"aspect_ratio":1.0,"height":600,"media_type":"image","src":"\/\/consultantsinabox.com\/cdn\/shop\/files\/d6627e064f76073bfc6f2283dd7e7942_7134ef5a-df27-4dff-9964-b123e65b05c3.webp?v=1715660209","width":600}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv\u003e\n\u003ch2\u003eUnderstanding the \"Add a Placement to a Placement Exclusion List\" API Endpoint\u003c\/h2\u003e\n\u003cp\u003e\nThe Google Ads Campaign Management API offers a range of endpoints for advertisers to effectively manage their online marketing campaigns. One specific endpoint, \"Add a Placement to a Placement Exclusion List,\" provides a mechanism to refine where ads should not appear. By using this API endpoint, advertisers can prevent their ads from being shown on specific websites or videos, which are referred to as \"placements\" within the context of Google Ads.\n\u003c\/p\u003e\n\n\u003ch3\u003ePurpose and Benefits\u003c\/h3\u003e\n\u003cp\u003e\nThe primary purpose of this API endpoint is to give advertisers control over the placement of their ads. By adding a placement to an exclusion list, an ad will not be shown on that particular site or video, which can be essential in the following scenarios:\n\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand safety:\u003c\/strong\u003e Protecting brand reputation by ensuring that ads do not appear on content that is not aligned with the brand's values or could be harmful to the brand's image.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIrrelevant placements:\u003c\/strong\u003e Avoiding waste of advertising budget by excluding placements that do not perform well or are not relevant to the target audience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompetitor exclusion:\u003c\/strong\u003e Preventing ads from appearing alongside or on the same platforms as direct competitors.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to Use the API Endpoint\u003c\/h3\u003e\n\u003cp\u003e\nTo use the \"Add a Placement to a Placement Exclusion List\" endpoint, the following steps are typically taken:\n\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eAuthorize and authenticate with the Google Ads API using OAuth 2.0.\u003c\/li\u003e\n\u003cli\u003eIdentify the campaign or ad group for which the exclusion is being set up.\u003c\/li\u003e\n\u003cli\u003eDefine the placements that need to be excluded. These could be specific URLs or app IDs.\u003c\/li\u003e\n\u003cli\u003eSend a request to the API endpoint with the exclusion details.\u003c\/li\u003e\n\u003cli\u003eReceive a confirmation from the API that the placements have been added to the exclusion list.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eProblem Solving with the API Endpoint\u003c\/h3\u003e\n\u003cp\u003e\nThis API endpoint can solve multiple problems related to ad placement and efficiency:\n\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eImproved ROI:\u003c\/strong\u003e By excluding non-performing or irrelevant placements, advertisers can focus their budget on placements that yield a better return on investment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhanced targeting:\u003c\/strong\u003e Advertisers are able to fine-tune their audience targeting by avoiding places where their ideal customers are unlikely to be.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompliance:\u003c\/strong\u003e Advertisers can ensure adherence to legal and industry standards by excluding placements associated with prohibited or undesirable content.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eConclusion\u003c\/h3\u003e\n\u003cp\u003e\nThe \"Add a Placement to a Placement Exclusion List\" API endpoint is a valuable tool for advertisers who want to have precise control over where their ads are displayed. It allows for safeguarding the brand, optimizing ad spend, and ensuring that marketing efforts are as effective as possible. As with all API interactions, advertisers must ensure they are authorized and comply with Google Ads policies.\n\u003c\/p\u003e\n\u003c\/div\u003e"}