{"id":9452544819474,"title":"Google Ads Conversions Upload a Conversion Adjustment Integration","handle":"google-ads-conversions-upload-a-conversion-adjustment-integration","description":"\u003ch2\u003eGoogle Ads Conversions API: Upload a Conversion Adjustment\u003c\/h2\u003e\n\n\u003cp\u003eThe Google Ads API provides various endpoints to manage and track advertising campaigns. Among these is the \"Upload a Conversion Adjustment\" endpoint. This endpoint allows advertisers to correct, modify, or adjust previously reported conversion events. Adjustments can include reversing a conversion when a purchase was canceled or providing a new value if the conversion value was reported incorrectly.\u003c\/p\u003e\n\n\u003ch3\u003eUses of Conversion Adjustments\u003c\/h3\u003e\n\n\u003cp\u003e\n Conversion adjustments can be particularly useful in several scenarios:\n\u003c\/p\u003e\n\n\u003cul\u003e\n \u003cli\u003e\n\u003cstrong\u003eOrder Cancellations:\u003c\/strong\u003e If a conversion is recorded following an online purchase, but later the order is canceled, you can use this endpoint to retract the conversion, ensuring that your conversion data remains accurate.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eCorrection of Conversion Values:\u003c\/strong\u003e In case the value of a conversion (e.g. purchase amount) was recorded incorrectly, adjustments can be made to report the correct amount.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eAttribution Changes:\u003c\/strong\u003e If there's a need to change which click led to a conversion, the adjustment endpoint can help reassign the conversion to the correct click.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eLate Conversions:\u003c\/strong\u003e Some conversions may occur after the standard conversion window. With this endpoint, you can include these late conversions for a more complete view of campaign performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eSolving Problems with Conversion Adjustments\u003c\/h3\u003e\n\n\u003cp\u003e\n Implementation of conversion adjustments can solve several problems:\n\u003c\/p\u003e\n\n\u003cul\u003e\n \u003cli\u003e\n\u003cstrong\u003eImproved Conversion Data Accuracy:\u003c\/strong\u003e Accurate conversion data is crucial for understanding the effectiveness of your ad campaigns. By adjusting conversion data, you can maintain precision and improve the optimization of your ads.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eEnhanced ROI Tracking:\u003c\/strong\u003e Adjusted conversion values allow for better tracking of return on investment (ROI). Advertisers can gain a more accurate picture of which campaigns are generating the most value.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eOptimization of Campaign Bidding:\u003c\/strong\u003e Conversion adjustments feed machine learning algorithms that automate bidding. With more precise conversion data, these algorithms can make better bidding decisions, leading to more efficient use of advertising budgets.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eFraud Mitigation:\u003c\/strong\u003e Adjusting for fraudulent or inauthentic conversions can protect campaign integrity and ensure marketing budget is only spent on genuine customer interactions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to Use the \"Upload a Conversion Adjustment\" Endpoint\u003c\/h3\u003e\n\n\u003cp\u003e\n Using the \"Upload a Conversion Adjustment\" endpoint typically involves the following steps:\n\u003c\/p\u003e\n\n\u003col\u003e\n \u003cli\u003eGather the unique identifiers of the conversion to be adjusted, such as the conversion action ID and the conversion identifier.\u003c\/li\u003e\n \u003cli\u003eDefine the type of adjustment needed (e.g., retract a conversion, adjust the conversion value, etc.).\u003c\/li\u003e\n \u003cli\u003eSpecify the adjustment time, which is when the adjustment took effect.\u003c\/li\u003e\n \u003cli\u003eMake an API call to the endpoint with the requisite details following Google's documentation.\u003c\/li\u003e\n \u003cli\u003eAfter uploading the adjustment, confirm that the data reflects the changes in the Google Ads interface.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cp\u003e\n It is important to note that this endpoint allows for batch uploads, meaning that multiple adjustments can be submitted in a single API call. This feature can save time and ensures data consistency when dealing with multiple adjustments.\n\u003c\/p\u003e\n\n\u003cp\u003e\n In conclusion, the \"Upload a Conversion Adjustment\" endpoint in the Google Ads API is a powerful tool for keeping conversion data accurate and up-to-date. By making timely and accurate adjustments, advertisers can better measure and optimize their ad campaigns, enhancing decision-making and maximizing the return on their ad spend.\n\u003c\/p\u003e","published_at":"2024-05-13T23:23:26-05:00","created_at":"2024-05-13T23:23:27-05:00","vendor":"Google Ads Conversions","type":"Integration","tags":[],"price":0,"price_min":0,"price_max":0,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":49124831920402,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Google Ads Conversions Upload a Conversion Adjustment Integration","public_title":null,"options":["Default Title"],"price":0,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/consultantsinabox.com\/cdn\/shop\/files\/9f9247ad76ca5f2ce16b052b25dfe7dd_33b3d46a-71dc-4083-a5a6-656456120bea.png?v=1715660607"],"featured_image":"\/\/consultantsinabox.com\/cdn\/shop\/files\/9f9247ad76ca5f2ce16b052b25dfe7dd_33b3d46a-71dc-4083-a5a6-656456120bea.png?v=1715660607","options":["Title"],"media":[{"alt":"Google Ads Conversions Logo","id":39154807144722,"position":1,"preview_image":{"aspect_ratio":2.22,"height":676,"width":1501,"src":"\/\/consultantsinabox.com\/cdn\/shop\/files\/9f9247ad76ca5f2ce16b052b25dfe7dd_33b3d46a-71dc-4083-a5a6-656456120bea.png?v=1715660607"},"aspect_ratio":2.22,"height":676,"media_type":"image","src":"\/\/consultantsinabox.com\/cdn\/shop\/files\/9f9247ad76ca5f2ce16b052b25dfe7dd_33b3d46a-71dc-4083-a5a6-656456120bea.png?v=1715660607","width":1501}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch2\u003eGoogle Ads Conversions API: Upload a Conversion Adjustment\u003c\/h2\u003e\n\n\u003cp\u003eThe Google Ads API provides various endpoints to manage and track advertising campaigns. Among these is the \"Upload a Conversion Adjustment\" endpoint. This endpoint allows advertisers to correct, modify, or adjust previously reported conversion events. Adjustments can include reversing a conversion when a purchase was canceled or providing a new value if the conversion value was reported incorrectly.\u003c\/p\u003e\n\n\u003ch3\u003eUses of Conversion Adjustments\u003c\/h3\u003e\n\n\u003cp\u003e\n Conversion adjustments can be particularly useful in several scenarios:\n\u003c\/p\u003e\n\n\u003cul\u003e\n \u003cli\u003e\n\u003cstrong\u003eOrder Cancellations:\u003c\/strong\u003e If a conversion is recorded following an online purchase, but later the order is canceled, you can use this endpoint to retract the conversion, ensuring that your conversion data remains accurate.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eCorrection of Conversion Values:\u003c\/strong\u003e In case the value of a conversion (e.g. purchase amount) was recorded incorrectly, adjustments can be made to report the correct amount.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eAttribution Changes:\u003c\/strong\u003e If there's a need to change which click led to a conversion, the adjustment endpoint can help reassign the conversion to the correct click.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eLate Conversions:\u003c\/strong\u003e Some conversions may occur after the standard conversion window. With this endpoint, you can include these late conversions for a more complete view of campaign performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eSolving Problems with Conversion Adjustments\u003c\/h3\u003e\n\n\u003cp\u003e\n Implementation of conversion adjustments can solve several problems:\n\u003c\/p\u003e\n\n\u003cul\u003e\n \u003cli\u003e\n\u003cstrong\u003eImproved Conversion Data Accuracy:\u003c\/strong\u003e Accurate conversion data is crucial for understanding the effectiveness of your ad campaigns. By adjusting conversion data, you can maintain precision and improve the optimization of your ads.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eEnhanced ROI Tracking:\u003c\/strong\u003e Adjusted conversion values allow for better tracking of return on investment (ROI). Advertisers can gain a more accurate picture of which campaigns are generating the most value.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eOptimization of Campaign Bidding:\u003c\/strong\u003e Conversion adjustments feed machine learning algorithms that automate bidding. With more precise conversion data, these algorithms can make better bidding decisions, leading to more efficient use of advertising budgets.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eFraud Mitigation:\u003c\/strong\u003e Adjusting for fraudulent or inauthentic conversions can protect campaign integrity and ensure marketing budget is only spent on genuine customer interactions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to Use the \"Upload a Conversion Adjustment\" Endpoint\u003c\/h3\u003e\n\n\u003cp\u003e\n Using the \"Upload a Conversion Adjustment\" endpoint typically involves the following steps:\n\u003c\/p\u003e\n\n\u003col\u003e\n \u003cli\u003eGather the unique identifiers of the conversion to be adjusted, such as the conversion action ID and the conversion identifier.\u003c\/li\u003e\n \u003cli\u003eDefine the type of adjustment needed (e.g., retract a conversion, adjust the conversion value, etc.).\u003c\/li\u003e\n \u003cli\u003eSpecify the adjustment time, which is when the adjustment took effect.\u003c\/li\u003e\n \u003cli\u003eMake an API call to the endpoint with the requisite details following Google's documentation.\u003c\/li\u003e\n \u003cli\u003eAfter uploading the adjustment, confirm that the data reflects the changes in the Google Ads interface.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cp\u003e\n It is important to note that this endpoint allows for batch uploads, meaning that multiple adjustments can be submitted in a single API call. This feature can save time and ensures data consistency when dealing with multiple adjustments.\n\u003c\/p\u003e\n\n\u003cp\u003e\n In conclusion, the \"Upload a Conversion Adjustment\" endpoint in the Google Ads API is a powerful tool for keeping conversion data accurate and up-to-date. By making timely and accurate adjustments, advertisers can better measure and optimize their ad campaigns, enhancing decision-making and maximizing the return on their ad spend.\n\u003c\/p\u003e"}