{"id":9451858854162,"title":"LinkedIn Ads Update a Creative Integration","handle":"linkedin-ads-update-a-creative-integration","description":"\u003cp\u003eThe LinkedIn Ads API provides various endpoints for advertisers to create, manage, and analyze the performance of their ad campaigns on the LinkedIn platform. One of the endpoints that is particularly useful for managing creatives (the visual elements of an ad, such as images, text, and call-to-action buttons) is the \"Update a Creative\" endpoint.\u003c\/p\u003e\n\n\u003cp\u003eThis endpoint allows advertisers to programmatically update an existing ad creative within their campaign. By utilizing this endpoint, a number of tasks can be accomplished, and various problems related to ad creative management can be solved. Here are some examples:\u003c\/p\u003e\n\n\u003cul\u003e\n \u003cli\u003e\n\u003cstrong\u003eRefreshing Creatives:\u003c\/strong\u003e Ad creatives can suffer from ad fatigue when the audience is repeatedly exposed to the same image or message. The \"Update a Creative\" endpoint allows advertisers to refresh their creatives without having to create a new ad from scratch. This can lead to renewed engagement and improved campaign performance.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eA\/B Testing:\u003c\/strong\u003e Advertisers often perform A\/B testing by creating variations of creatives to determine which one performs better. This endpoint can be used to modify elements of a creative to test different headlines, descriptions, images, or calls-to-action to optimize ad performance.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eSeasonal Updates:\u003c\/strong\u003e For seasonal promotions or events, advertisers can use the \"Update a Creative\" endpoint to quickly update ad imagery or messaging to reflect the season or event, ensuring that the ad remains relevant and timely.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eError Correction:\u003c\/strong\u003e If an ad is launched with an error, such as a typo or incorrect URL, the endpoint enables advertisers to correct the mistake quickly without disrupting the ad's performance metrics by creating a totally new ad.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eCompliance Updates:\u003c\/strong\u003e If an ad needs to be adjusted to comply with LinkedIn's advertising policies or other regulatory requirements, the endpoint allows for quick modifications to ensure compliance without the need to pause or delete the ad.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eLocalization:\u003c\/strong\u003e For global campaigns, advertisers may need to update creatives to cater to different languages or cultural nuances. This endpoint allows for such updates, making localization of ad content efficient.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTo use the \"Update a Creative\" endpoint within the LinkedIn Ads API, the advertiser will need to make a HTTP request to a specific URL endpoint, typically a PUT method with the creative ID in the URL. The request would include the new creative parameters in the request body that they wish to update. The response from the API will confirm the changes or provide an error message if the update could not be processed. This interaction allows for programmatically altering the ad creatives in near real-time.\u003c\/p\u003e\n\n\u003cp\u003eIt is important to note that proper authentication and permissions are required to use this endpoint. Advertisers must have access to the LinkedIn Ads account and must ensure their API tokens have the necessary scope to make changes to ad creatives.\u003c\/p\u003e\n\n\u003cp\u003eIn conclusion, the \"Update a Creative\" endpoint is a powerful tool for businesses and marketers that want to maintain the effectiveness of their LinkedIn Ads by ensuring their creatives are up-to-date, optimized for performance, and relevant to their target audiences.\u003c\/p\u003e","published_at":"2024-05-13T13:42:50-05:00","created_at":"2024-05-13T13:42:52-05:00","vendor":"LinkedIn Ads","type":"Integration","tags":[],"price":0,"price_min":0,"price_max":0,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":49120130400530,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"LinkedIn Ads Update a Creative Integration","public_title":null,"options":["Default Title"],"price":0,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/consultantsinabox.com\/cdn\/shop\/files\/cf23e6c488b7c3a4717523fe779b0616_795f2514-5387-49c1-9f8d-f00f02ff6875.jpg?v=1715625772"],"featured_image":"\/\/consultantsinabox.com\/cdn\/shop\/files\/cf23e6c488b7c3a4717523fe779b0616_795f2514-5387-49c1-9f8d-f00f02ff6875.jpg?v=1715625772","options":["Title"],"media":[{"alt":"LinkedIn Ads Logo","id":39144208793874,"position":1,"preview_image":{"aspect_ratio":1.0,"height":400,"width":400,"src":"\/\/consultantsinabox.com\/cdn\/shop\/files\/cf23e6c488b7c3a4717523fe779b0616_795f2514-5387-49c1-9f8d-f00f02ff6875.jpg?v=1715625772"},"aspect_ratio":1.0,"height":400,"media_type":"image","src":"\/\/consultantsinabox.com\/cdn\/shop\/files\/cf23e6c488b7c3a4717523fe779b0616_795f2514-5387-49c1-9f8d-f00f02ff6875.jpg?v=1715625772","width":400}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eThe LinkedIn Ads API provides various endpoints for advertisers to create, manage, and analyze the performance of their ad campaigns on the LinkedIn platform. One of the endpoints that is particularly useful for managing creatives (the visual elements of an ad, such as images, text, and call-to-action buttons) is the \"Update a Creative\" endpoint.\u003c\/p\u003e\n\n\u003cp\u003eThis endpoint allows advertisers to programmatically update an existing ad creative within their campaign. By utilizing this endpoint, a number of tasks can be accomplished, and various problems related to ad creative management can be solved. Here are some examples:\u003c\/p\u003e\n\n\u003cul\u003e\n \u003cli\u003e\n\u003cstrong\u003eRefreshing Creatives:\u003c\/strong\u003e Ad creatives can suffer from ad fatigue when the audience is repeatedly exposed to the same image or message. The \"Update a Creative\" endpoint allows advertisers to refresh their creatives without having to create a new ad from scratch. This can lead to renewed engagement and improved campaign performance.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eA\/B Testing:\u003c\/strong\u003e Advertisers often perform A\/B testing by creating variations of creatives to determine which one performs better. This endpoint can be used to modify elements of a creative to test different headlines, descriptions, images, or calls-to-action to optimize ad performance.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eSeasonal Updates:\u003c\/strong\u003e For seasonal promotions or events, advertisers can use the \"Update a Creative\" endpoint to quickly update ad imagery or messaging to reflect the season or event, ensuring that the ad remains relevant and timely.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eError Correction:\u003c\/strong\u003e If an ad is launched with an error, such as a typo or incorrect URL, the endpoint enables advertisers to correct the mistake quickly without disrupting the ad's performance metrics by creating a totally new ad.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eCompliance Updates:\u003c\/strong\u003e If an ad needs to be adjusted to comply with LinkedIn's advertising policies or other regulatory requirements, the endpoint allows for quick modifications to ensure compliance without the need to pause or delete the ad.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eLocalization:\u003c\/strong\u003e For global campaigns, advertisers may need to update creatives to cater to different languages or cultural nuances. This endpoint allows for such updates, making localization of ad content efficient.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTo use the \"Update a Creative\" endpoint within the LinkedIn Ads API, the advertiser will need to make a HTTP request to a specific URL endpoint, typically a PUT method with the creative ID in the URL. The request would include the new creative parameters in the request body that they wish to update. The response from the API will confirm the changes or provide an error message if the update could not be processed. This interaction allows for programmatically altering the ad creatives in near real-time.\u003c\/p\u003e\n\n\u003cp\u003eIt is important to note that proper authentication and permissions are required to use this endpoint. Advertisers must have access to the LinkedIn Ads account and must ensure their API tokens have the necessary scope to make changes to ad creatives.\u003c\/p\u003e\n\n\u003cp\u003eIn conclusion, the \"Update a Creative\" endpoint is a powerful tool for businesses and marketers that want to maintain the effectiveness of their LinkedIn Ads by ensuring their creatives are up-to-date, optimized for performance, and relevant to their target audiences.\u003c\/p\u003e"}