{"id":9451859968274,"title":"LinkedIn Matched Audiences Add Companies Integration","handle":"linkedin-matched-audiences-add-companies-integration","description":"\u003cbody\u003eBelow is an explanation of LinkedIn's Matched Audiences API endpoint \"Add Companies\" and the problems it can solve, formatted in HTML:\n\n```html\n\n\n\n \u003cmeta charset=\"UTF-8\"\u003e\n \u003ctitle\u003eLinkedIn Matched Audiences API - Add Companies\u003c\/title\u003e\n\n\n \u003ch1\u003eLinkedIn Matched Audiences API - Add Companies Endpoint\u003c\/h1\u003e\n \u003cp\u003eThe LinkedIn Matched Audiences API provides a powerful tool for marketers to enhance their advertising efforts on the platform. One particular endpoint within this API, \u003cstrong\u003e\"Add Companies\"\u003c\/strong\u003e, offers the ability to upload a list of companies to create a segment for targeted advertising campaigns.\u003c\/p\u003e\n\n \u003ch2\u003eFunctionality of the \"Add Companies\" Endpoint\u003c\/h2\u003e\n \u003cp\u003eThis endpoint accepts company data, typically in the form of a list of company names or LinkedIn Page URLs. Upon receiving this data, the API then processes and matches the companies against LinkedIn's extensive database, allowing the creation of a tailored audience segment. This audience can then be targeted in LinkedIn advertising campaigns. Essentially, the \"Add Companies\" endpoint is used to:\u003c\/p\u003e\n \u003cul\u003e\n \u003cli\u003eCreate a target audience based on specific companies.\u003c\/li\u003e\n \u003cli\u003eMatch the provided company information with LinkedIn’s database.\u003c\/li\u003e\n \u003cli\u003eUtilize matched results for personalized marketing campaigns.\u003c\/li\u003e\n \u003c\/ul\u003e\n\n \u003ch2\u003eProblems the \"Add Companies\" Endpoint Can Solve\u003c\/h2\u003e\n \u003cp\u003eLet's delve into the various problems that the Add Companies endpoint can address:\u003c\/p\u003e\n \n \u003ch3\u003eImproved Targeting for B2B Marketing\u003c\/h3\u003e\n \u003cp\u003eOne of the primary challenges in B2B marketing is reaching the right companies with your messaging. The \"Add Companies\" endpoint helps solve this problem by enabling precise targeting of a specific set of companies. Whether you aim to target your existing customer base or a list of prospects, this functionality ensures your ads are seen by the organizations you value the most.\u003c\/p\u003e\n\n \u003ch3\u003eAccount-Based Marketing Efforts\u003c\/h3\u003e\n \u003cp\u003eAccount-Based Marketing (ABM) is a strategic approach where marketing activities are tailored to specific accounts or customer segments. The ability to add specific companies to a matched audience allows for more effective ABM campaigns, ensuring that the content and advertising efforts are highly relevant to each target company.\u003c\/p\u003e\n\n \u003ch3\u003eMarketing Efficiency\u003c\/h3\u003e\n \u003cp\u003eWith the \"Add Companies\" endpoint, marketing teams can eliminate the guessing game of broad targeting, thus reducing advertising spend wastage. By focusing only on selected companies, the chances of conversions are higher. This leads to more efficient use of marketing budgets and resources.\u003c\/p\u003e\n\n \u003ch3\u003eData-Driven Insights\u003c\/h3\u003e\n \u003cp\u003eThe endpoint can result in valuable insights about the matched and unmatched companies. Understanding which companies weren't matched can inform further data hygiene efforts and improve the quality of the company lists used for targeting.\u003c\/p\u003e\n\n \u003ch3\u003eCompetitive Targeting\u003c\/h3\u003e\n \u003cp\u003eAnother interesting use case is competitive targeting. Marketers can use the endpoint to target companies that are known competitors to their customers or align with competitors' customer bases. This smart targeting can be leveraged to tailor the messaging that highlights the unique selling propositions (USPs) against the competition.\u003c\/p\u003e\n\n \u003ch3\u003eConclusion\u003c\/h3\u003e\n \u003cp\u003eThe \"Add Companies\" endpoint within LinkedIn's Matched Audiences API is a formidable tool for strategic marketing initiatives on the platform. It enables data-driven decisions, promotes efficient targeting, and supports ABM campaigns, to name just a few advantages. Overall, the endpoint is an integral feature for advertisers aiming to maximize their impact on LinkedIn.\u003c\/p\u003e\n\n\n\n```\n\nPlease note that the functionality and potential uses of LinkedIn's Matched Audiences API are based on general API capabilities and are not specific to a single endpoint or feature. The LinkedIn API documentation should be referenced for accurate and detailed information about API endpoints and functionality available at any given time.\u003c\/body\u003e","published_at":"2024-05-13T13:43:25-05:00","created_at":"2024-05-13T13:43:26-05:00","vendor":"LinkedIn Matched Audiences","type":"Integration","tags":[],"price":0,"price_min":0,"price_max":0,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":49120135184658,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"LinkedIn Matched Audiences Add Companies Integration","public_title":null,"options":["Default Title"],"price":0,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/consultantsinabox.com\/cdn\/shop\/files\/afe652488dd945bddc3982b115ce6a75_ae348e7e-cb12-4726-a608-d36ed23914f6.svg?v=1715625806"],"featured_image":"\/\/consultantsinabox.com\/cdn\/shop\/files\/afe652488dd945bddc3982b115ce6a75_ae348e7e-cb12-4726-a608-d36ed23914f6.svg?v=1715625806","options":["Title"],"media":[{"alt":"LinkedIn Matched Audiences Logo","id":39144235237650,"position":1,"preview_image":{"aspect_ratio":1.0,"height":600,"width":600,"src":"\/\/consultantsinabox.com\/cdn\/shop\/files\/afe652488dd945bddc3982b115ce6a75_ae348e7e-cb12-4726-a608-d36ed23914f6.svg?v=1715625806"},"aspect_ratio":1.0,"height":600,"media_type":"image","src":"\/\/consultantsinabox.com\/cdn\/shop\/files\/afe652488dd945bddc3982b115ce6a75_ae348e7e-cb12-4726-a608-d36ed23914f6.svg?v=1715625806","width":600}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cbody\u003eBelow is an explanation of LinkedIn's Matched Audiences API endpoint \"Add Companies\" and the problems it can solve, formatted in HTML:\n\n```html\n\n\n\n \u003cmeta charset=\"UTF-8\"\u003e\n \u003ctitle\u003eLinkedIn Matched Audiences API - Add Companies\u003c\/title\u003e\n\n\n \u003ch1\u003eLinkedIn Matched Audiences API - Add Companies Endpoint\u003c\/h1\u003e\n \u003cp\u003eThe LinkedIn Matched Audiences API provides a powerful tool for marketers to enhance their advertising efforts on the platform. One particular endpoint within this API, \u003cstrong\u003e\"Add Companies\"\u003c\/strong\u003e, offers the ability to upload a list of companies to create a segment for targeted advertising campaigns.\u003c\/p\u003e\n\n \u003ch2\u003eFunctionality of the \"Add Companies\" Endpoint\u003c\/h2\u003e\n \u003cp\u003eThis endpoint accepts company data, typically in the form of a list of company names or LinkedIn Page URLs. Upon receiving this data, the API then processes and matches the companies against LinkedIn's extensive database, allowing the creation of a tailored audience segment. This audience can then be targeted in LinkedIn advertising campaigns. Essentially, the \"Add Companies\" endpoint is used to:\u003c\/p\u003e\n \u003cul\u003e\n \u003cli\u003eCreate a target audience based on specific companies.\u003c\/li\u003e\n \u003cli\u003eMatch the provided company information with LinkedIn’s database.\u003c\/li\u003e\n \u003cli\u003eUtilize matched results for personalized marketing campaigns.\u003c\/li\u003e\n \u003c\/ul\u003e\n\n \u003ch2\u003eProblems the \"Add Companies\" Endpoint Can Solve\u003c\/h2\u003e\n \u003cp\u003eLet's delve into the various problems that the Add Companies endpoint can address:\u003c\/p\u003e\n \n \u003ch3\u003eImproved Targeting for B2B Marketing\u003c\/h3\u003e\n \u003cp\u003eOne of the primary challenges in B2B marketing is reaching the right companies with your messaging. The \"Add Companies\" endpoint helps solve this problem by enabling precise targeting of a specific set of companies. Whether you aim to target your existing customer base or a list of prospects, this functionality ensures your ads are seen by the organizations you value the most.\u003c\/p\u003e\n\n \u003ch3\u003eAccount-Based Marketing Efforts\u003c\/h3\u003e\n \u003cp\u003eAccount-Based Marketing (ABM) is a strategic approach where marketing activities are tailored to specific accounts or customer segments. The ability to add specific companies to a matched audience allows for more effective ABM campaigns, ensuring that the content and advertising efforts are highly relevant to each target company.\u003c\/p\u003e\n\n \u003ch3\u003eMarketing Efficiency\u003c\/h3\u003e\n \u003cp\u003eWith the \"Add Companies\" endpoint, marketing teams can eliminate the guessing game of broad targeting, thus reducing advertising spend wastage. By focusing only on selected companies, the chances of conversions are higher. This leads to more efficient use of marketing budgets and resources.\u003c\/p\u003e\n\n \u003ch3\u003eData-Driven Insights\u003c\/h3\u003e\n \u003cp\u003eThe endpoint can result in valuable insights about the matched and unmatched companies. Understanding which companies weren't matched can inform further data hygiene efforts and improve the quality of the company lists used for targeting.\u003c\/p\u003e\n\n \u003ch3\u003eCompetitive Targeting\u003c\/h3\u003e\n \u003cp\u003eAnother interesting use case is competitive targeting. Marketers can use the endpoint to target companies that are known competitors to their customers or align with competitors' customer bases. This smart targeting can be leveraged to tailor the messaging that highlights the unique selling propositions (USPs) against the competition.\u003c\/p\u003e\n\n \u003ch3\u003eConclusion\u003c\/h3\u003e\n \u003cp\u003eThe \"Add Companies\" endpoint within LinkedIn's Matched Audiences API is a formidable tool for strategic marketing initiatives on the platform. It enables data-driven decisions, promotes efficient targeting, and supports ABM campaigns, to name just a few advantages. Overall, the endpoint is an integral feature for advertisers aiming to maximize their impact on LinkedIn.\u003c\/p\u003e\n\n\n\n```\n\nPlease note that the functionality and potential uses of LinkedIn's Matched Audiences API are based on general API capabilities and are not specific to a single endpoint or feature. The LinkedIn API documentation should be referenced for accurate and detailed information about API endpoints and functionality available at any given time.\u003c\/body\u003e"}