{"id":9451857248530,"title":"LinkedIn Matched Audiences Add Users Integration","handle":"linkedin-matched-audiences-add-users-integration","description":"\u003cbody\u003e```html\n\n\n\n\u003ctitle\u003eLinkedIn Matched Audiences API - Add Users\u003c\/title\u003e\n\n\n\n\u003ch1\u003eLinkedIn Matched Audiences API - Add Users\u003c\/h1\u003e\n\n\u003cp\u003eThe LinkedIn Matched Audiences API endpoint for adding users provides marketers and businesses with a powerful tool for improving their advertising campaigns on LinkedIn. This endpoint allows the addition of users to a Matched Audience list, enabling customized and targeted advertising towards specific user segments.\u003c\/p\u003e\n\n\u003ch2\u003eUse Cases for the Add Users Endpoint\u003c\/h2\u003e\n\n\u003cp\u003eSeveral key applications of this API endpoint include:\u003c\/p\u003e\n\n\u003cul\u003e\n \u003cli\u003e\n\u003cstrong\u003eTargeted Advertising:\u003c\/strong\u003e Businesses can import their own lists of contacts, such as email addresses or information from a Customer Relationship Management (CRM) system, to create tailored audiences. By adding these users to matched audience lists, companies can deliver more relevant ads to potential or existing customers who are more likely to be interested in their products or services.\u003c\/li\u003e\n\n \u003cli\u003e\n\u003cstrong\u003eRetargeting Campaigns:\u003c\/strong\u003e Companies can re-engage users who have previously interacted with their brand, whether by visiting their website, using their mobile app, or engaging through email. By adding these users to matched audiences, businesses can retarget them with specific content designed to bring them further down the sales funnel.\u003c\/li\u003e\n\n \u003cli\u003e\n\u003cstrong\u003eAccount-Based Marketing (ABM):\u003c\/strong\u003e ABM is a strategic approach where marketing and sales collaborate to create personalized buying experiences for specific high-value accounts. By using the Add Users API endpoint, businesses can incorporate data from their account list into LinkedIn, targeting decision-makers and influencers within those key accounts.\u003c\/li\u003e\n\n \u003cli\u003e\n\u003cstrong\u003eLookalike Audiences:\u003c\/strong\u003e After identifying a segment of high-performing audience members, companies can add those users to a matched audience and then create a lookalike audience to find similar users on LinkedIn, thereby potentially expanding their reach to new, qualified prospects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eSolving Marketing Challenges\u003c\/h2\u003e\n\n\u003cp\u003eThis API endpoint helps solve a variety of marketing problems:\u003c\/p\u003e\n\n\u003cul\u003e\n \u003cli\u003e\n\u003cstrong\u003eEffective Segmentation:\u003c\/strong\u003e By adding specific users to various matched audience lists, marketers can segment their audience based on demographics, behaviors, and interactions with the brand, resulting in more targeted and effective ad campaigns.\u003c\/li\u003e\n\n \u003cli\u003e\n\u003cstrong\u003eHigher Conversion Rates:\u003c\/strong\u003e Tailored audiences are more likely to convert as the ads they see are relevant to their interests and needs. By continuously updating the matched audiences with new user data, businesses can maintain audience relevance and improve conversion rates over time.\u003c\/li\u003e\n\n \u003cli\u003e\n\u003cstrong\u003eBetter ROI on Ad Spend:\u003c\/strong\u003e Targeting the right audience reduces wasted ad spend on uninterested users. By focusing on users with a higher propensity to engage or convert, businesses can optimize their advertising budgets for better returns.\u003c\/li\u003e\n\n \u003cli\u003e\n\u003cstrong\u003eStreamlined Marketing Efforts:\u003c\/strong\u003e Automation through the API allows for seamless audience updates without manual intervention, which results in more efficient campaigns and the ability to quickly react to changes in audience behavior or market conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTo effectively utilize the Add Users API endpoint, companies need to comply with LinkedIn’s privacy policies and have the necessary permissions from the users whose data they are uploading. Properly managing this endpoint supports ongoing audience management and refines marketing strategies for businesses of all sizes on LinkedIn.\u003c\/p\u003e\n\n\n\n```\u003c\/body\u003e","published_at":"2024-05-13T13:42:00-05:00","created_at":"2024-05-13T13:42:01-05:00","vendor":"LinkedIn Matched Audiences","type":"Integration","tags":[],"price":0,"price_min":0,"price_max":0,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":49120121684242,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"LinkedIn Matched Audiences Add Users Integration","public_title":null,"options":["Default Title"],"price":0,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/consultantsinabox.com\/cdn\/shop\/files\/afe652488dd945bddc3982b115ce6a75_878812fb-d951-494d-bcbc-d190739dccdc.svg?v=1715625721"],"featured_image":"\/\/consultantsinabox.com\/cdn\/shop\/files\/afe652488dd945bddc3982b115ce6a75_878812fb-d951-494d-bcbc-d190739dccdc.svg?v=1715625721","options":["Title"],"media":[{"alt":"LinkedIn Matched Audiences Logo","id":39144184021266,"position":1,"preview_image":{"aspect_ratio":1.0,"height":600,"width":600,"src":"\/\/consultantsinabox.com\/cdn\/shop\/files\/afe652488dd945bddc3982b115ce6a75_878812fb-d951-494d-bcbc-d190739dccdc.svg?v=1715625721"},"aspect_ratio":1.0,"height":600,"media_type":"image","src":"\/\/consultantsinabox.com\/cdn\/shop\/files\/afe652488dd945bddc3982b115ce6a75_878812fb-d951-494d-bcbc-d190739dccdc.svg?v=1715625721","width":600}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cbody\u003e```html\n\n\n\n\u003ctitle\u003eLinkedIn Matched Audiences API - Add Users\u003c\/title\u003e\n\n\n\n\u003ch1\u003eLinkedIn Matched Audiences API - Add Users\u003c\/h1\u003e\n\n\u003cp\u003eThe LinkedIn Matched Audiences API endpoint for adding users provides marketers and businesses with a powerful tool for improving their advertising campaigns on LinkedIn. This endpoint allows the addition of users to a Matched Audience list, enabling customized and targeted advertising towards specific user segments.\u003c\/p\u003e\n\n\u003ch2\u003eUse Cases for the Add Users Endpoint\u003c\/h2\u003e\n\n\u003cp\u003eSeveral key applications of this API endpoint include:\u003c\/p\u003e\n\n\u003cul\u003e\n \u003cli\u003e\n\u003cstrong\u003eTargeted Advertising:\u003c\/strong\u003e Businesses can import their own lists of contacts, such as email addresses or information from a Customer Relationship Management (CRM) system, to create tailored audiences. By adding these users to matched audience lists, companies can deliver more relevant ads to potential or existing customers who are more likely to be interested in their products or services.\u003c\/li\u003e\n\n \u003cli\u003e\n\u003cstrong\u003eRetargeting Campaigns:\u003c\/strong\u003e Companies can re-engage users who have previously interacted with their brand, whether by visiting their website, using their mobile app, or engaging through email. By adding these users to matched audiences, businesses can retarget them with specific content designed to bring them further down the sales funnel.\u003c\/li\u003e\n\n \u003cli\u003e\n\u003cstrong\u003eAccount-Based Marketing (ABM):\u003c\/strong\u003e ABM is a strategic approach where marketing and sales collaborate to create personalized buying experiences for specific high-value accounts. By using the Add Users API endpoint, businesses can incorporate data from their account list into LinkedIn, targeting decision-makers and influencers within those key accounts.\u003c\/li\u003e\n\n \u003cli\u003e\n\u003cstrong\u003eLookalike Audiences:\u003c\/strong\u003e After identifying a segment of high-performing audience members, companies can add those users to a matched audience and then create a lookalike audience to find similar users on LinkedIn, thereby potentially expanding their reach to new, qualified prospects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eSolving Marketing Challenges\u003c\/h2\u003e\n\n\u003cp\u003eThis API endpoint helps solve a variety of marketing problems:\u003c\/p\u003e\n\n\u003cul\u003e\n \u003cli\u003e\n\u003cstrong\u003eEffective Segmentation:\u003c\/strong\u003e By adding specific users to various matched audience lists, marketers can segment their audience based on demographics, behaviors, and interactions with the brand, resulting in more targeted and effective ad campaigns.\u003c\/li\u003e\n\n \u003cli\u003e\n\u003cstrong\u003eHigher Conversion Rates:\u003c\/strong\u003e Tailored audiences are more likely to convert as the ads they see are relevant to their interests and needs. By continuously updating the matched audiences with new user data, businesses can maintain audience relevance and improve conversion rates over time.\u003c\/li\u003e\n\n \u003cli\u003e\n\u003cstrong\u003eBetter ROI on Ad Spend:\u003c\/strong\u003e Targeting the right audience reduces wasted ad spend on uninterested users. By focusing on users with a higher propensity to engage or convert, businesses can optimize their advertising budgets for better returns.\u003c\/li\u003e\n\n \u003cli\u003e\n\u003cstrong\u003eStreamlined Marketing Efforts:\u003c\/strong\u003e Automation through the API allows for seamless audience updates without manual intervention, which results in more efficient campaigns and the ability to quickly react to changes in audience behavior or market conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTo effectively utilize the Add Users API endpoint, companies need to comply with LinkedIn’s privacy policies and have the necessary permissions from the users whose data they are uploading. Properly managing this endpoint supports ongoing audience management and refines marketing strategies for businesses of all sizes on LinkedIn.\u003c\/p\u003e\n\n\n\n```\u003c\/body\u003e"}