{"id":9451862655250,"title":"LinkedIn Matched Audiences Create a List Upload Audience Integration","handle":"linkedin-matched-audiences-create-a-list-upload-audience-integration","description":"\u003ch2\u003eIntroduction to LinkedIn Matched Audiences API: Create a List Upload Audience Endpoint\u003c\/h2\u003e\n\n\u003cp\u003eLinkedIn Matched Audiences API offers a feature called Create a List Upload Audience which enables advertisers and businesses to target audiences on LinkedIn using their own data such as email lists or information about their website visitors. By using this endpoint, users can directly upload a list of contact or company data for the purpose of matching that data to the corresponding LinkedIn profiles. This feature is incredibly useful for running more personalized and effective advertising campaigns on LinkedIn.\u003c\/p\u003e\n\n\u003ch2\u003eUses of the List Upload Audience Endpoint\u003c\/h2\u003e\n\n\u003cp\u003eThe Create a List Upload Audience endpoint can be used to achieve a variety of marketing goals:\u003c\/p\u003e\n\n\u003cul\u003e\n \u003cli\u003e\n\u003cstrong\u003eCustomized Targeting:\u003c\/strong\u003e Advertisers can target campaigns at individuals who are already in their customer database or who have previously interacted with their content off LinkedIn.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eAccount-Based Marketing (ABM):\u003c\/strong\u003e Businesses can upload lists of companies or decision-makers within those companies to target their advertising efforts more directly, thus improving the efficiency of their ABM strategies.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eRetargeting Campaigns:\u003c\/strong\u003e It is possible to retarget people who have engaged with your brand but haven't yet converted, potentially increasing conversion rates.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eLookalike Audiences:\u003c\/strong\u003e Once an audience is uploaded and matched, advertisers can use LinkedIn's tools to find and target other users with similar profiles, expanding their reach to potential customers with similar attributes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow the Create a List Upload Audience API Endpoint Works\u003c\/h2\u003e\n\n\u003cp\u003eThis API endpoint works by receiving a file that contains a list of data, such as email addresses or company names. The data is then encrypted and uploaded to LinkedIn where it is matched against the platform's extensive user database. If matches are found, a new audience list is created which can be used to customize ad campaigns.\u003c\/p\u003e\n\n\u003cp\u003eHere are the general steps for using this endpoint:\u003c\/p\u003e\n\n\u003col\u003e\n \u003cli\u003ePrepare your CSV file containing the list of emails, or a list of company names, domain names, or other pertinent information.\u003c\/li\u003e\n \u003cli\u003eMake an API request to the Create a List Upload Audience endpoint, including the file in the correct format.\u003c\/li\u003e\n \u003cli\u003eLinkedIn will process the file, match the data with LinkedIn member profiles or company pages, and create a new audience list that can be used for targeted advertising.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eProblems Solved by the API Endpoint\u003c\/h2\u003e\n\n\u003cp\u003eThe Create a List Upload Audience feature is designed to solve a number of problems faced by marketers on LinkedIn:\u003c\/p\u003e\n\n\u003cul\u003e\n \u003cli\u003e\n\u003cstrong\u003eData Fragmentation:\u003c\/strong\u003e It bridges the gap between offline customer data and online campaign targeting.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eLimited Reach:\u003c\/strong\u003e Helps expand the reach of campaigns by targeting similar audiences to those in the database.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eAd Relevance:\u003c\/strong\u003e Increases the relevance of ads by reaching out to audiences that have already shown an interest in the brand or product.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eTime Efficiency:\u003c\/strong\u003e Speeds up the targeting process by automating the matching of user data with LinkedIn profiles.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eEnhanced ROI:\u003c\/strong\u003e Improves return on investment by focusing advertising spend on audiences more likely to convert.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eConclusion\u003c\/h2\u003e\n\n\u003cp\u003eThe Create a List Upload Audience endpoint in LinkedIn's Matched Audiences API is a powerful tool for marketers looking to improve the accuracy and effectiveness of their ad targeting on the platform. By utilizing their own data for creating custom audiences, businesses can succeed in crafting more personalized advertising experiences, leading to better campaign results and more efficient use of their marketing budget.\u003c\/p\u003e","published_at":"2024-05-13T13:44:33-05:00","created_at":"2024-05-13T13:44:34-05:00","vendor":"LinkedIn Matched Audiences","type":"Integration","tags":[],"price":0,"price_min":0,"price_max":0,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":49120148947218,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"LinkedIn Matched Audiences Create a List Upload Audience Integration","public_title":null,"options":["Default Title"],"price":0,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/consultantsinabox.com\/cdn\/shop\/files\/afe652488dd945bddc3982b115ce6a75_602fe473-20b8-41b3-bf62-2a9135fb3ac0.svg?v=1715625874"],"featured_image":"\/\/consultantsinabox.com\/cdn\/shop\/files\/afe652488dd945bddc3982b115ce6a75_602fe473-20b8-41b3-bf62-2a9135fb3ac0.svg?v=1715625874","options":["Title"],"media":[{"alt":"LinkedIn Matched Audiences Logo","id":39144273772818,"position":1,"preview_image":{"aspect_ratio":1.0,"height":600,"width":600,"src":"\/\/consultantsinabox.com\/cdn\/shop\/files\/afe652488dd945bddc3982b115ce6a75_602fe473-20b8-41b3-bf62-2a9135fb3ac0.svg?v=1715625874"},"aspect_ratio":1.0,"height":600,"media_type":"image","src":"\/\/consultantsinabox.com\/cdn\/shop\/files\/afe652488dd945bddc3982b115ce6a75_602fe473-20b8-41b3-bf62-2a9135fb3ac0.svg?v=1715625874","width":600}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch2\u003eIntroduction to LinkedIn Matched Audiences API: Create a List Upload Audience Endpoint\u003c\/h2\u003e\n\n\u003cp\u003eLinkedIn Matched Audiences API offers a feature called Create a List Upload Audience which enables advertisers and businesses to target audiences on LinkedIn using their own data such as email lists or information about their website visitors. By using this endpoint, users can directly upload a list of contact or company data for the purpose of matching that data to the corresponding LinkedIn profiles. This feature is incredibly useful for running more personalized and effective advertising campaigns on LinkedIn.\u003c\/p\u003e\n\n\u003ch2\u003eUses of the List Upload Audience Endpoint\u003c\/h2\u003e\n\n\u003cp\u003eThe Create a List Upload Audience endpoint can be used to achieve a variety of marketing goals:\u003c\/p\u003e\n\n\u003cul\u003e\n \u003cli\u003e\n\u003cstrong\u003eCustomized Targeting:\u003c\/strong\u003e Advertisers can target campaigns at individuals who are already in their customer database or who have previously interacted with their content off LinkedIn.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eAccount-Based Marketing (ABM):\u003c\/strong\u003e Businesses can upload lists of companies or decision-makers within those companies to target their advertising efforts more directly, thus improving the efficiency of their ABM strategies.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eRetargeting Campaigns:\u003c\/strong\u003e It is possible to retarget people who have engaged with your brand but haven't yet converted, potentially increasing conversion rates.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eLookalike Audiences:\u003c\/strong\u003e Once an audience is uploaded and matched, advertisers can use LinkedIn's tools to find and target other users with similar profiles, expanding their reach to potential customers with similar attributes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow the Create a List Upload Audience API Endpoint Works\u003c\/h2\u003e\n\n\u003cp\u003eThis API endpoint works by receiving a file that contains a list of data, such as email addresses or company names. The data is then encrypted and uploaded to LinkedIn where it is matched against the platform's extensive user database. If matches are found, a new audience list is created which can be used to customize ad campaigns.\u003c\/p\u003e\n\n\u003cp\u003eHere are the general steps for using this endpoint:\u003c\/p\u003e\n\n\u003col\u003e\n \u003cli\u003ePrepare your CSV file containing the list of emails, or a list of company names, domain names, or other pertinent information.\u003c\/li\u003e\n \u003cli\u003eMake an API request to the Create a List Upload Audience endpoint, including the file in the correct format.\u003c\/li\u003e\n \u003cli\u003eLinkedIn will process the file, match the data with LinkedIn member profiles or company pages, and create a new audience list that can be used for targeted advertising.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eProblems Solved by the API Endpoint\u003c\/h2\u003e\n\n\u003cp\u003eThe Create a List Upload Audience feature is designed to solve a number of problems faced by marketers on LinkedIn:\u003c\/p\u003e\n\n\u003cul\u003e\n \u003cli\u003e\n\u003cstrong\u003eData Fragmentation:\u003c\/strong\u003e It bridges the gap between offline customer data and online campaign targeting.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eLimited Reach:\u003c\/strong\u003e Helps expand the reach of campaigns by targeting similar audiences to those in the database.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eAd Relevance:\u003c\/strong\u003e Increases the relevance of ads by reaching out to audiences that have already shown an interest in the brand or product.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eTime Efficiency:\u003c\/strong\u003e Speeds up the targeting process by automating the matching of user data with LinkedIn profiles.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eEnhanced ROI:\u003c\/strong\u003e Improves return on investment by focusing advertising spend on audiences more likely to convert.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eConclusion\u003c\/h2\u003e\n\n\u003cp\u003eThe Create a List Upload Audience endpoint in LinkedIn's Matched Audiences API is a powerful tool for marketers looking to improve the accuracy and effectiveness of their ad targeting on the platform. By utilizing their own data for creating custom audiences, businesses can succeed in crafting more personalized advertising experiences, leading to better campaign results and more efficient use of their marketing budget.\u003c\/p\u003e"}
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LinkedIn Matched Audiences Create a List Upload Audience Integration

service Description

Introduction to LinkedIn Matched Audiences API: Create a List Upload Audience Endpoint

LinkedIn Matched Audiences API offers a feature called Create a List Upload Audience which enables advertisers and businesses to target audiences on LinkedIn using their own data such as email lists or information about their website visitors. By using this endpoint, users can directly upload a list of contact or company data for the purpose of matching that data to the corresponding LinkedIn profiles. This feature is incredibly useful for running more personalized and effective advertising campaigns on LinkedIn.

Uses of the List Upload Audience Endpoint

The Create a List Upload Audience endpoint can be used to achieve a variety of marketing goals:

  • Customized Targeting: Advertisers can target campaigns at individuals who are already in their customer database or who have previously interacted with their content off LinkedIn.
  • Account-Based Marketing (ABM): Businesses can upload lists of companies or decision-makers within those companies to target their advertising efforts more directly, thus improving the efficiency of their ABM strategies.
  • Retargeting Campaigns: It is possible to retarget people who have engaged with your brand but haven't yet converted, potentially increasing conversion rates.
  • Lookalike Audiences: Once an audience is uploaded and matched, advertisers can use LinkedIn's tools to find and target other users with similar profiles, expanding their reach to potential customers with similar attributes.

How the Create a List Upload Audience API Endpoint Works

This API endpoint works by receiving a file that contains a list of data, such as email addresses or company names. The data is then encrypted and uploaded to LinkedIn where it is matched against the platform's extensive user database. If matches are found, a new audience list is created which can be used to customize ad campaigns.

Here are the general steps for using this endpoint:

  1. Prepare your CSV file containing the list of emails, or a list of company names, domain names, or other pertinent information.
  2. Make an API request to the Create a List Upload Audience endpoint, including the file in the correct format.
  3. LinkedIn will process the file, match the data with LinkedIn member profiles or company pages, and create a new audience list that can be used for targeted advertising.

Problems Solved by the API Endpoint

The Create a List Upload Audience feature is designed to solve a number of problems faced by marketers on LinkedIn:

  • Data Fragmentation: It bridges the gap between offline customer data and online campaign targeting.
  • Limited Reach: Helps expand the reach of campaigns by targeting similar audiences to those in the database.
  • Ad Relevance: Increases the relevance of ads by reaching out to audiences that have already shown an interest in the brand or product.
  • Time Efficiency: Speeds up the targeting process by automating the matching of user data with LinkedIn profiles.
  • Enhanced ROI: Improves return on investment by focusing advertising spend on audiences more likely to convert.

Conclusion

The Create a List Upload Audience endpoint in LinkedIn's Matched Audiences API is a powerful tool for marketers looking to improve the accuracy and effectiveness of their ad targeting on the platform. By utilizing their own data for creating custom audiences, businesses can succeed in crafting more personalized advertising experiences, leading to better campaign results and more efficient use of their marketing budget.

The LinkedIn Matched Audiences Create a List Upload Audience Integration is the yin, to your yang. You've found what you're looking for.

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