{"id":9451858526482,"title":"LinkedIn Matched Audiences Remove Users Integration","handle":"linkedin-matched-audiences-remove-users-integration","description":"\u003ch2\u003eLinkedIn Matched Audiences API endpoint: Remove Users\u003c\/h2\u003e\n\n\u003cp\u003eLinkedIn Matched Audiences feature is a powerful tool for advertisers to target and retarget users on LinkedIn by leveraging their own data like email lists, company names, or website visitors. The LinkedIn Matched Audiences API, specifically the \u003cstrong\u003eRemove Users\u003c\/strong\u003e endpoint, is designed to manage these audience lists programmatically.\u003c\/p\u003e\n\n\u003ch3\u003eFunctionality of the Remove Users Endpoint\u003c\/h3\u003e\n\n\u003cp\u003eThe \u003cstrong\u003eRemove Users\u003c\/strong\u003e endpoint serves a specific purpose within the LinkedIn Ads ecosystem. It enables advertisers to remove individual users from an existing Matched Audience list. This list could be a list of email addresses or a list of LinkedIn member IDs that an advertiser has previously uploaded to create a custom audience for advertising campaigns.\u003c\/p\u003e\n\n\u003cp\u003eUsing the API, advertisers can automate the process of list maintenance, which includes ensuring that their audience lists are up-to-date by removing users who should no longer be part of a targeted campaign. For instance, if someone has unsubscribed from a service or is no longer in the targeted demographic, it may be pertinent to remove them from the list to improve campaign relevance and performance.\u003c\/p\u003e\n\n\u003ch3\u003eProblems Addressed by the Remove Users Endpoint\u003c\/h3\u003e\n\n\u003cul\u003e\n \u003cli\u003e\n\u003cstrong\u003eImproved Audience Relevance:\u003c\/strong\u003e By removing users who no longer fit the criteria of the targeted audience, companies can ensure that their ad spend is directed only towards the most relevant prospects. This optimization can lead to better conversion rates and ROI for ad campaigns.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eData Privacy Compliance:\u003c\/strong\u003e The endpoint is vital in addressing concerns around user privacy and data handling regulations such as GDPR. When a user opts out or revokes their consent, the advertiser must remove their information promptly. The Remove Users API endpoint automates this process, maintaining compliance and protecting user privacy.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eDynamic Audience Management:\u003c\/strong\u003e As business needs change, so do the characteristics of the ideal customer profile. The Remove Users API endpoint allows for dynamic modification of audience lists to align with shifting business strategies or campaign objectives.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eError Correction:\u003c\/strong\u003e If an advertiser uploads incorrect or outdated information, the Remove Users endpoint can be used to correct the audience list by removing inaccurate entries, thus maintaining the quality of the data.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003ePotential Use Cases\u003c\/h3\u003e\n\n\u003cp\u003eThe Remove Users endpoint can be applied in various scenarios, such as:\u003c\/p\u003e\n\n\u003col\u003e\n \u003cli\u003eA company running a LinkedIn ad campaign targeting recent sign-ups to a webinar wants to remove no-shows or cancellations to refine future retargeting efforts.\u003c\/li\u003e\n \u003cli\u003eAn e-commerce business uses the Remove Users endpoint to automatically remove customers who have made a purchase from retargeting campaigns for the same product.\u003c\/li\u003e\n \u003cli\u003eA financial services firm removes individuals from its ad campaign who no longer meet the criteria for its products, such as high-net-worth individuals who fall below a certain asset threshold.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eConclusion\u003c\/h3\u003e\n\n\u003cp\u003eThe LinkedIn Matched Audiences API's \u003cstrong\u003eRemove Users\u003c\/strong\u003e endpoint is a valuable tool for advertisers looking to maintain the efficiency and relevance of their advertising campaigns. It provides a way to tailor audiences dynamically, comply with privacy standards, and manage data accuracy. In the ever-evolving landscape of digital advertising, such APIs offer automation and granularity that can significantly enhance campaign performance.\u003c\/p\u003e","published_at":"2024-05-13T13:42:42-05:00","created_at":"2024-05-13T13:42:43-05:00","vendor":"LinkedIn Matched Audiences","type":"Integration","tags":[],"price":0,"price_min":0,"price_max":0,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":49120128074002,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"LinkedIn Matched Audiences Remove Users Integration","public_title":null,"options":["Default Title"],"price":0,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/consultantsinabox.com\/cdn\/shop\/files\/afe652488dd945bddc3982b115ce6a75_66219640-10bc-44cb-a169-dabc0f415976.svg?v=1715625763"],"featured_image":"\/\/consultantsinabox.com\/cdn\/shop\/files\/afe652488dd945bddc3982b115ce6a75_66219640-10bc-44cb-a169-dabc0f415976.svg?v=1715625763","options":["Title"],"media":[{"alt":"LinkedIn Matched Audiences Logo","id":39144202404114,"position":1,"preview_image":{"aspect_ratio":1.0,"height":600,"width":600,"src":"\/\/consultantsinabox.com\/cdn\/shop\/files\/afe652488dd945bddc3982b115ce6a75_66219640-10bc-44cb-a169-dabc0f415976.svg?v=1715625763"},"aspect_ratio":1.0,"height":600,"media_type":"image","src":"\/\/consultantsinabox.com\/cdn\/shop\/files\/afe652488dd945bddc3982b115ce6a75_66219640-10bc-44cb-a169-dabc0f415976.svg?v=1715625763","width":600}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch2\u003eLinkedIn Matched Audiences API endpoint: Remove Users\u003c\/h2\u003e\n\n\u003cp\u003eLinkedIn Matched Audiences feature is a powerful tool for advertisers to target and retarget users on LinkedIn by leveraging their own data like email lists, company names, or website visitors. The LinkedIn Matched Audiences API, specifically the \u003cstrong\u003eRemove Users\u003c\/strong\u003e endpoint, is designed to manage these audience lists programmatically.\u003c\/p\u003e\n\n\u003ch3\u003eFunctionality of the Remove Users Endpoint\u003c\/h3\u003e\n\n\u003cp\u003eThe \u003cstrong\u003eRemove Users\u003c\/strong\u003e endpoint serves a specific purpose within the LinkedIn Ads ecosystem. It enables advertisers to remove individual users from an existing Matched Audience list. This list could be a list of email addresses or a list of LinkedIn member IDs that an advertiser has previously uploaded to create a custom audience for advertising campaigns.\u003c\/p\u003e\n\n\u003cp\u003eUsing the API, advertisers can automate the process of list maintenance, which includes ensuring that their audience lists are up-to-date by removing users who should no longer be part of a targeted campaign. For instance, if someone has unsubscribed from a service or is no longer in the targeted demographic, it may be pertinent to remove them from the list to improve campaign relevance and performance.\u003c\/p\u003e\n\n\u003ch3\u003eProblems Addressed by the Remove Users Endpoint\u003c\/h3\u003e\n\n\u003cul\u003e\n \u003cli\u003e\n\u003cstrong\u003eImproved Audience Relevance:\u003c\/strong\u003e By removing users who no longer fit the criteria of the targeted audience, companies can ensure that their ad spend is directed only towards the most relevant prospects. This optimization can lead to better conversion rates and ROI for ad campaigns.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eData Privacy Compliance:\u003c\/strong\u003e The endpoint is vital in addressing concerns around user privacy and data handling regulations such as GDPR. When a user opts out or revokes their consent, the advertiser must remove their information promptly. The Remove Users API endpoint automates this process, maintaining compliance and protecting user privacy.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eDynamic Audience Management:\u003c\/strong\u003e As business needs change, so do the characteristics of the ideal customer profile. The Remove Users API endpoint allows for dynamic modification of audience lists to align with shifting business strategies or campaign objectives.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eError Correction:\u003c\/strong\u003e If an advertiser uploads incorrect or outdated information, the Remove Users endpoint can be used to correct the audience list by removing inaccurate entries, thus maintaining the quality of the data.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003ePotential Use Cases\u003c\/h3\u003e\n\n\u003cp\u003eThe Remove Users endpoint can be applied in various scenarios, such as:\u003c\/p\u003e\n\n\u003col\u003e\n \u003cli\u003eA company running a LinkedIn ad campaign targeting recent sign-ups to a webinar wants to remove no-shows or cancellations to refine future retargeting efforts.\u003c\/li\u003e\n \u003cli\u003eAn e-commerce business uses the Remove Users endpoint to automatically remove customers who have made a purchase from retargeting campaigns for the same product.\u003c\/li\u003e\n \u003cli\u003eA financial services firm removes individuals from its ad campaign who no longer meet the criteria for its products, such as high-net-worth individuals who fall below a certain asset threshold.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eConclusion\u003c\/h3\u003e\n\n\u003cp\u003eThe LinkedIn Matched Audiences API's \u003cstrong\u003eRemove Users\u003c\/strong\u003e endpoint is a valuable tool for advertisers looking to maintain the efficiency and relevance of their advertising campaigns. It provides a way to tailor audiences dynamically, comply with privacy standards, and manage data accuracy. In the ever-evolving landscape of digital advertising, such APIs offer automation and granularity that can significantly enhance campaign performance.\u003c\/p\u003e"}