{"id":9499916894482,"title":"Oracle Eloqua Update a Record Integration","handle":"oracle-eloqua-update-a-record-integration","description":"\u003cbody\u003eThe Oracle Eloqua API endpoint for updating a record is designed to allow developers to programmatically make changes to existing records in their Oracle Eloqua instance. This capability is critical for maintaining up-to-date data, performing bulk updates, and integrating data from third-party systems. Below is an explanation, formatted in HTML, of what can be done with this API endpoint and the problems it can solve.\n\n```html\n\n\n\n \u003cmeta charset=\"UTF-8\"\u003e\n \u003ctitle\u003eUnderstanding the Oracle Eloqua Update a Record API Endpoint\u003c\/title\u003e\n\n\n \u003ch1\u003eOracle Eloqua Update a Record API Endpoint Explained\u003c\/h1\u003e\n \u003cp\u003eThe \u003cstrong\u003eOracle Eloqua Update a Record\u003c\/strong\u003e API endpoint is a powerful tool for developers and marketers who need to keep their customer and prospect data up to date. This endpoint is part of the suite of APIs provided by Oracle Eloqua for automating and enhancing marketing workflows through their platform.\u003c\/p\u003e\n\n \u003ch2\u003eWhat Can Be Done With This Endpoint?\u003c\/h2\u003e\n \u003cul\u003e\n \u003cli\u003e\n\u003cstrong\u003eData Maintenance:\u003c\/strong\u003e It allows for the updating of individual fields or multiple fields within a contact or account record. This includes changing contact information, account details, and custom object data.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eBulk Updates:\u003c\/strong\u003e When used in combination with batch processing, this endpoint can update multiple records at once, which is beneficial for data synchronization and mass data correction.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eThird-party Integration:\u003c\/strong\u003e Third-party applications can push updates to Eloqua records as changes occur in their system, ensuring consistent and accurate data across platforms.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eTriggered Actions:\u003c\/strong\u003e Updates to records can be used to trigger automated marketing workflows, ensuring that customers are engaged with the most relevant content based on their latest interactions or profile changes.\u003c\/li\u003e\n \u003c\/ul\u003e\n\n \u003ch2\u003eProblems That Can Be Solved\u003c\/h2\u003e\n \u003cul\u003e\n \u003cli\u003e\n\u003cstrong\u003eOutdated Information:\u003c\/strong\u003e Quickly rectify outdated or incorrect data in your marketing database to maintain high-quality data hygiene.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eData Segmentation:\u003c\/strong\u003e Update segmentation criteria in records to ensure accurate targeting for campaigns, based on updated customer behavior or profile attributes.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eLead Scoring:\u003c\/strong\u003e Adjust lead scoring as per new interactions or engagement levels reflected in the updated record data.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eCompliance and Privacy:\u003c\/strong\u003e Manage and honor opt-in and consent preferences by updating these fields in records promptly to stay compliant with regulations like GDPR.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eSales Alignment:\u003c\/strong\u003e Keep sales teams informed with the latest information by synchronizing data between Oracle Eloqua and CRM platforms.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eCustomer Experience:\u003c\/strong\u003e Ensure that personalized customer experiences remain consistent and relevant by updating records based on the latest customer journey touchpoints.\u003c\/li\u003e\n \u003c\/ul\u003e\n\n \u003ch2\u003eConclusion\u003c\/h2\u003e\n \u003cp\u003eThe \u003cem\u003eUpdate a Record\u003c\/em\u003e endpoint in the Oracle Eloqua API is a versatile tool that allows businesses to maintain the integrity and utility of their data. With its ability to integrate with other systems and perform transactional updates, it resolves common issues related to data accuracy and customer engagement, ultimately contributing to more effective marketing strategies and operations.\u003c\/p\u003e\n\n\n```\n\nThis HTML format provides clear, structured information about the Update a Record API endpoint, including an introduction, details on what developers can do with it, and the types of problems it can help solve. The use of semantic HTML tags such as `\u003ch1\u003e`, `\u003ch2\u003e`, `\u003c\/h2\u003e\n\u003c\/h1\u003e\n\u003cp\u003e`, `\u003cstrong\u003e`, and `\u003cul\u003e` improves readability and accessibility of the content.\u003c\/ul\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/body\u003e","published_at":"2024-05-24T05:37:00-05:00","created_at":"2024-05-24T05:37:01-05:00","vendor":"Oracle Eloqua","type":"Integration","tags":[],"price":0,"price_min":0,"price_max":0,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":49270845341970,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Oracle Eloqua Update a Record Integration","public_title":null,"options":["Default Title"],"price":0,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/consultantsinabox.com\/cdn\/shop\/files\/ccb706257bddcb6fc46d1592cbf98253_381a0498-10f2-48d3-b5a7-0989a98716d4.png?v=1716547021"],"featured_image":"\/\/consultantsinabox.com\/cdn\/shop\/files\/ccb706257bddcb6fc46d1592cbf98253_381a0498-10f2-48d3-b5a7-0989a98716d4.png?v=1716547021","options":["Title"],"media":[{"alt":"Oracle Eloqua Logo","id":39356760555794,"position":1,"preview_image":{"aspect_ratio":3.328,"height":116,"width":386,"src":"\/\/consultantsinabox.com\/cdn\/shop\/files\/ccb706257bddcb6fc46d1592cbf98253_381a0498-10f2-48d3-b5a7-0989a98716d4.png?v=1716547021"},"aspect_ratio":3.328,"height":116,"media_type":"image","src":"\/\/consultantsinabox.com\/cdn\/shop\/files\/ccb706257bddcb6fc46d1592cbf98253_381a0498-10f2-48d3-b5a7-0989a98716d4.png?v=1716547021","width":386}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cbody\u003eThe Oracle Eloqua API endpoint for updating a record is designed to allow developers to programmatically make changes to existing records in their Oracle Eloqua instance. This capability is critical for maintaining up-to-date data, performing bulk updates, and integrating data from third-party systems. Below is an explanation, formatted in HTML, of what can be done with this API endpoint and the problems it can solve.\n\n```html\n\n\n\n \u003cmeta charset=\"UTF-8\"\u003e\n \u003ctitle\u003eUnderstanding the Oracle Eloqua Update a Record API Endpoint\u003c\/title\u003e\n\n\n \u003ch1\u003eOracle Eloqua Update a Record API Endpoint Explained\u003c\/h1\u003e\n \u003cp\u003eThe \u003cstrong\u003eOracle Eloqua Update a Record\u003c\/strong\u003e API endpoint is a powerful tool for developers and marketers who need to keep their customer and prospect data up to date. This endpoint is part of the suite of APIs provided by Oracle Eloqua for automating and enhancing marketing workflows through their platform.\u003c\/p\u003e\n\n \u003ch2\u003eWhat Can Be Done With This Endpoint?\u003c\/h2\u003e\n \u003cul\u003e\n \u003cli\u003e\n\u003cstrong\u003eData Maintenance:\u003c\/strong\u003e It allows for the updating of individual fields or multiple fields within a contact or account record. This includes changing contact information, account details, and custom object data.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eBulk Updates:\u003c\/strong\u003e When used in combination with batch processing, this endpoint can update multiple records at once, which is beneficial for data synchronization and mass data correction.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eThird-party Integration:\u003c\/strong\u003e Third-party applications can push updates to Eloqua records as changes occur in their system, ensuring consistent and accurate data across platforms.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eTriggered Actions:\u003c\/strong\u003e Updates to records can be used to trigger automated marketing workflows, ensuring that customers are engaged with the most relevant content based on their latest interactions or profile changes.\u003c\/li\u003e\n \u003c\/ul\u003e\n\n \u003ch2\u003eProblems That Can Be Solved\u003c\/h2\u003e\n \u003cul\u003e\n \u003cli\u003e\n\u003cstrong\u003eOutdated Information:\u003c\/strong\u003e Quickly rectify outdated or incorrect data in your marketing database to maintain high-quality data hygiene.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eData Segmentation:\u003c\/strong\u003e Update segmentation criteria in records to ensure accurate targeting for campaigns, based on updated customer behavior or profile attributes.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eLead Scoring:\u003c\/strong\u003e Adjust lead scoring as per new interactions or engagement levels reflected in the updated record data.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eCompliance and Privacy:\u003c\/strong\u003e Manage and honor opt-in and consent preferences by updating these fields in records promptly to stay compliant with regulations like GDPR.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eSales Alignment:\u003c\/strong\u003e Keep sales teams informed with the latest information by synchronizing data between Oracle Eloqua and CRM platforms.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eCustomer Experience:\u003c\/strong\u003e Ensure that personalized customer experiences remain consistent and relevant by updating records based on the latest customer journey touchpoints.\u003c\/li\u003e\n \u003c\/ul\u003e\n\n \u003ch2\u003eConclusion\u003c\/h2\u003e\n \u003cp\u003eThe \u003cem\u003eUpdate a Record\u003c\/em\u003e endpoint in the Oracle Eloqua API is a versatile tool that allows businesses to maintain the integrity and utility of their data. With its ability to integrate with other systems and perform transactional updates, it resolves common issues related to data accuracy and customer engagement, ultimately contributing to more effective marketing strategies and operations.\u003c\/p\u003e\n\n\n```\n\nThis HTML format provides clear, structured information about the Update a Record API endpoint, including an introduction, details on what developers can do with it, and the types of problems it can help solve. The use of semantic HTML tags such as `\u003ch1\u003e`, `\u003ch2\u003e`, `\u003c\/h2\u003e\n\u003c\/h1\u003e\n\u003cp\u003e`, `\u003cstrong\u003e`, and `\u003cul\u003e` improves readability and accessibility of the content.\u003c\/ul\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/body\u003e"}