Does Your Online Store Look Trustworthy?
When it comes to converting leads and turning casual online visitors to regular customers, trust is important. Regardless of the quality of the products splashed on your online, or the mouth-watering discounts on each item, a question lingers at the mind of a first-time visitor:
Is this online store trustworthy?
Often, this determines whether you’re going ace that product sale or miss out the opportunity to lock down a regular customer. Big B2C brands are well aware of this crucial factor and are styling their e-commerce pages to reflect it.
If you’re all set to open an online store, you need to be incorporate this factor at your launch to boost your bottom line. Thankfully, this article discusses some of the most important tips to make your e-commerce website a trustworthy online store to the average curious online shopper.
Tips For Opening An Online Store
Setting up an online store is easy-peasy. Almost all businesses now have an online presence. But how do you launch an online store that stands out from a sea of rival businesses? How do you create a trustworthy online page that will grab the attention of your potential customers?
A Killer Web Design
This is the first thing a prospective customer sees when they click on your URL link to land on your page. Usually, this alone influences this person's decision to proceed further to look up the services or products you’re offering or not. If your web design lacks vibrancy in terms of the visual appeal, your business will continue to be impacted negatively from zero online sales.
To create an online store that will grab the attention of a customer, you need to hire the services of an excellent web designer to transform the appearance of your online store.
Tell Your Story Your Own Way
Another way you can make your online store trustworthy is to inform your customers what birthed the idea behind your business. And the best place to do that is in your “About Us” page.
Visitors who happen to click on that section of your store are already interested in patronizing your business. But they need a little convincing from your end.
Your “About Us” page should reflect your personality and why your services or products are worth patronizing. The page should include the following:
- Contact address
- Official email
- Social media channels.
You need to keep it simple and short. The attention span of visitors is short. Thus, packing the page with too much information will make them disinterested in your store.
Offer Popular Payment Options
Your online business cannot take flight without the options for online payment. For visitors to trust your online store, it is important to offer payment options that they know and trust.
It creates an impression that your business is legit and this will indirectly cajole them to proceed further. This page is a perfect example.
Have Great Customer Support
It is important that your potential and regular customers know that they have support on your end regarding a concern. One way to pull that off is to include a 24/7 support feature on your online store.
Make Your Online Store Mobile-Friendly
Everyone’s got a smartphone that we use for virtually everything—including shopping online. It even accounts for 30% of all online purchases last year. Thus, it is important that your website is also mobile-friendly to ensure that purchases can be made.
Thus, it is important to hire the services of an experienced web designer to incorporate this feature.
Post Customer Reviews
One thing most visitors look out for when going through a product is what others are saying about it. Hence, it is important to publish positive reviews about your product or service in your online store.
You can also share these testimonials on your social media platforms to inform customers and potential customers, that indeed, your products are great.
- Jordan VanMaanen